# Garrett Fienberg

> Garrett Fienberg is the Chief Executive Officer of Truveris, a pharmacy cost containment company that has built an independent, data-led technology platform to bring transparency to PBM pricing and drive down drug costs for employers and benefit consultants. He joined Truveris in 2021, was elevated to Chief Operating Officer in March 2024, and stepped into the CEO role in 2025. Over a 20-plus-year career he has founded and sold venture-backed startups, run growth for a publicly traded healthcare SaaS company, and worked across venture capital, hedge funds, investment banking, and consulting.

- **Role:** Chief Executive Officer at Truveris
- **Organizations:** Truveris, Phreesia, Fulltime Fantasy Sports, Geovideo Networks, Intellicoat Technologies, JPMorgan Chase, Lucent Technologies New Ventures Group, CSC Index
- **Nationality:** American
- **Education:** MBA, Kellogg School of Management, Northwestern University, BA in Economics and Political Science, summa cum laude, University of Michigan
- **Known for:** Named CEO of Truveris after roughly four years at the company, rising from Head of Growth Operations to COO to CEO, Co-founded and successfully exited two venture-backed companies (Geovideo Networks and Intellicoat Technologies), Led Fulltime Fantasy Sports as President through its 2014 acquisition by Sports Illustrated/Maven

## Career timeline

- **1990s-2000s** — Worked across venture capital, hedge funds, investment banking, and management consulting, including roles at JPMorgan Chase, Lucent Technologies New Ventures Group, and CSC Index
- **2000s** — Co-founded Geovideo Networks, a venture-backed software applications developer later sold to WireOne Networks
- **2000s** — Co-founded Intellicoat Technologies, a venture-backed energy services company
- **2014** — Served as President of Fulltime Fantasy Sports, which was acquired by Sports Illustrated/Maven
- **2015-2021** — VP of Sales and Marketing Operations at Phreesia, a publicly traded healthcare SaaS company; drove ~50% annual sales growth and grew the Sales Development team from 6 to 125+
- **2021** — Joined Truveris as Head of Growth Operations
- **2024** — Promoted to Chief Operating Officer (announced March 12, 2024)
- **2025** — Became Chief Executive Officer of Truveris
- **2026** — Oversaw the launch of the Truveris Center of Excellence, a cross-functional team of pharmacy and benefits experts

## Achievements

- Named CEO of Truveris after roughly four years at the company, rising from Head of Growth Operations to COO to CEO
- Co-founded and successfully exited two venture-backed companies (Geovideo Networks and Intellicoat Technologies)
- Led Fulltime Fantasy Sports as President through its 2014 acquisition by Sports Illustrated/Maven
- At Phreesia, drove approximately 50% annual sales growth and scaled the Sales Development program from 6 to over 125 representatives in five years
- Graduated summa cum laude from the University of Michigan and earned an MBA from Kellogg
- Launched the Truveris Center of Excellence to deepen clinical, contracting, and analytical expertise for clients

## Latest updates

- **2026-03** — Truveris announced the formal launch of its Center of Excellence, a cross-functional team of pharmacy and benefits experts, with Fienberg framing it as an investment in clinical, contracting, and analytical depth for partners.
- **2025-03** — Fienberg is listed as Chief Executive Officer on the Truveris leadership page.
- **2024-03** — Promoted to Chief Operating Officer as part of a broader Truveris leadership restructuring.

## Links

- Website: https://truveris.com
- LinkedIn: http://www.linkedin.com/in/gfienberg

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Profile page: https://yespress.io/garrett-fienberg
Published by YesPress — https://yespress.io
Last updated: 2026-07-17