# Garage Team Mazda

> Garage Team Mazda was a WPP-backed advertising agency established in 2010 around Mazda’s North American marketing business. It combined brand strategy, creative production, media, digital, retail marketing and analytics, with campaigns including Game Changers and Driving Matters. Its record also includes Newport Beach Film Festival work and the award-winning Mazda–National Geographic Tasting Wild partnership.

- **Founded:** 2010
- **Headquarters:** Costa Mesa, United States
- **Founders:** WPP (Corporate creator and parent; formed Team Mazda following Mazda’s agency review)
- **Team size:** Historical LinkedIn company-size band: 51–200 employees; approximately 100 staff reported in October 2010. Not a verified current headcount.
- **Products:** Brand strategy and creative campaigns, Media planning, buying and analytics, Digital and retail marketing, Branded entertainment and film production, Public relations and experiential marketing
- **Notable:** Created Mazda’s 2013 Game Changers campaign and 2015 Driving Matters campaign., Nativo Agency Partner of 2020., ThinkLA 2023 Best Branded Content: Tasting Wild: Mazda X Nat Geo Creativeworks.

## Products & services

- **Brand strategy and creative campaigns** — Positioning and advertising across television, cinema, print, outdoor and digital, including Game Changers and Driving Matters.
- **Media planning, buying and analytics** — Audience and channel strategy, media execution and performance analysis for Mazda.
- **Digital and retail marketing** — Digital content and management, social communications, direct marketing and dealer-related marketing.
- **Branded entertainment and film production** — Content partnerships including Tasting Wild and creative work for the Newport Beach Film Festival.
- **Public relations and experiential marketing** — Media relations, brand experiences and motorsports-related marketing services.

## Achievements

- Created Mazda’s 2013 Game Changers campaign and 2015 Driving Matters campaign.
- Nativo Agency Partner of 2020.
- ThinkLA 2023 Best Branded Content: Tasting Wild: Mazda X Nat Geo Creativeworks.
- Newport Beach Film Festival Everyone Plays a Part campaign appeared on the ADC 101st Annual Awards shortlist in 2022.

## Latest updates

- **2023-05** — Garage Team Mazda / VML&YR appeared as a combined affiliation in the LA Spring 2023 creative-reviewer roster.
- **2022-10** — Mazda-sponsored Tasting Wild launched as a five-part content series featuring chef Melissa King and National Geographic explorers.

## Links

- Website: http://www.garageteammazda.com
- LinkedIn: https://www.linkedin.com/company/garage-team-mazda
- Twitter/X: https://twitter.com/GarageTeamMazda
- Instagram: https://www.instagram.com/garageteammazda/
- Facebook: https://facebook.com/GarageTeamMazda

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Profile page: https://yespress.io/garage-team-mazda
Published by YesPress — https://yespress.io
Last updated: 2026-09-12