# G&S Business Communications a G&S Agency

> G&S Business Communications is an independent B2B and B2B2C communications agency focused on complex markets. It combines industry research, brand strategy, public relations, creative production, digital marketing and measurement for clients including Syngenta, DuPont Water Solutions, Insightec and Lallemand. It operates as a brand within G&S Integrated Marketing Communications Group.

- **Founded:** 1971
- **Headquarters:** New York, United States
- **Founders:** Dick Gibbs (Co-founder), Richard Soell (Co-founder)
- **Products:** Brand strategy and narrative, Integrated campaigns and demand generation, Public relations and reputation, Content, creative and digital, Insights and performance measurement
- **Notable:** Founded in 1971 and marked its fiftieth anniversary on February 17, 2021., Reported launching Lallemand’s MAGNIVA brand in more than 20 countries within 14 months., Reported 439 new-patient leads from Insightec’s Get a Grip on ET campaign.

## Products & services

- **Brand strategy and narrative** — Positioning, portfolio architecture, identity, leadership alignment and technical-to-value messaging; named frameworks include iPower, COMMPASS and Know-Think-Feel-Do.
- **Integrated campaigns and demand generation** — Campaign development, media planning and buying, paid amplification, trade shows, sales tools and channel activation.
- **Public relations and reputation** — Media and analyst relations, thought leadership, executive visibility, spokesperson training, crisis preparedness and response.
- **Content, creative and digital** — Video, design, content production, social strategy, community engagement and generative engine optimization.
- **Insights and performance measurement** — Market research, stakeholder mapping, message testing, social listening, reputation tracking and performance dashboards.

## Achievements

- Founded in 1971 and marked its fiftieth anniversary on February 17, 2021.
- Reported launching Lallemand’s MAGNIVA brand in more than 20 countries within 14 months.
- Reported 439 new-patient leads from Insightec’s Get a Grip on ET campaign.
- Reported more than 17 million targeted impressions and 276 qualified event leads for the eight-week Miravis Neo Surge campaign.

## Latest updates

- **2026-09** — The Topline published an issue on signals for 2027 planning.
- **2026-06** — The Topline featured a refreshed GSBC and its approach to trust, visibility and momentum.
- **2025-06** — The parent group marked one year of its multi-agency platform and described expanded analytics, learning and hybrid-work programs.

## Links

- Website: https://gscommunications.com/
- LinkedIn: https://www.linkedin.com/company/gs-business-communications
- Twitter/X: https://www.twitter.com/gs_comms
- YouTube: https://www.youtube.com/user/GibbsSoell
- Instagram: https://instagram.com/gs_comms
- Facebook: https://www.facebook.com/gsbusinesscommunications

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Profile page: https://yespress.io/gands-business-communications-a-gands-agency
Published by YesPress — https://yespress.io
Last updated: 2026-10-25