# Gameball

> Gameball is a subscription loyalty platform for consumer brands. It combines points, tiers, challenges, referrals, automated messages and analytics on a shared customer record, with integrations for ecommerce, apps and physical stores.

- **Founded:** 2019
- **Headquarters:** Cairo, Egypt
- **Founders:** Ahmed Khairy (Co-founder and CEO), Ahmed El Assy (Co-founder and CPO), Omar Alfar (Co-founder and CTO)
- **Products:** Loyalty Engine, Gamification Engine, Referral Engine, Marketing Automation, Analytics and Intelligence
- **Notable:** Deraah case study reports a launch across 850+ stores and digital channels after a three-year search for a solution., Yassir case study reports 50% less development time than its projected internal build., Gameball says its network processed $1 billion in order value during Black Friday 2025 across 75+ countries.

## Products & services

- **Loyalty Engine** — Rules for points, redemption, VIP tiers and omnichannel balances.
- **Gamification Engine** — Challenges, streaks, badges and interactive campaigns.
- **Referral Engine** — Referral links, tracking and rewards for advocates and new customers.
- **Marketing Automation** — Behavior-triggered journeys and personalized communication.
- **Analytics and Intelligence** — Customer segmentation, program reporting and data warehouse integration.

## Achievements

- Deraah case study reports a launch across 850+ stores and digital channels after a three-year search for a solution.
- Yassir case study reports 50% less development time than its projected internal build.
- Gameball says its network processed $1 billion in order value during Black Friday 2025 across 75+ countries.

## Latest updates

- **2026-09** — Published Black Friday 2025 network data and a guide to the lead time needed for loyalty adoption.
- **2026-02** — Announced data warehouse integration, audit trail, advanced reward budget control and anti-fraud tier protection.
- **2025-10** — Added Google Wallet loyalty card support, according to product documentation.

## Links

- Website: https://www.gameball.co/
- LinkedIn: https://www.linkedin.com/company/gameball
- Twitter/X: https://x.com/GameballCo
- YouTube: https://www.youtube.com/playlist?list=PLzzVz6RBtzqdwN9N-CzJIJEIhfCvOSK9e
- Instagram: https://www.instagram.com/gameball.co/
- Facebook: https://www.facebook.com/Gameball.co

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Profile page: https://yespress.io/gameball
Published by YesPress — https://yespress.io
Last updated: 2026-09-29