# Game Day Communications

> Game Day Communications is a Cincinnati sports, entertainment and civic-marketing agency founded in 2002 by Jackie Reau and former ESPN anchor Betsy Ross. It combines public relations, event production, audience research, sponsorship strategy and content work, with a specialty in turning time-sensitive public moments - races, festivals, openings and playoff runs - into measurable attention for clients.

- **Founded:** 2002
- **Headquarters:** Cincinnati, United States
- **Founders:** Jackie Reau (Co-founder and CEO), Betsy Ross (Co-founder)
- **Products:** Strategic and crisis communications, Media relations management, Experiential marketing strategy, Brand activation and staffing, Digital content production
- **Notable:** Founded in 2002 and sustained a long-running relationship with first client Flying Pig Marathon., Created a Cincinnati Media Center near Super Bowl LVI to connect civic, tourism and business leaders with national media., Reported nearly 100 billion print and broadcast impressions and $4.39 billion in measured media value for the Super Bowl-period Cincinnati campaign, based on Critical Mention research.

## Products & services

- **Strategic and crisis communications** — Communications planning, reputation work, media coaching and crisis response.
- **Media relations management** — Press strategy, outreach, credentialing and measurable earned-media campaigns.
- **Experiential marketing strategy** — Event concepts and brand experiences designed around live public moments.
- **Brand activation and staffing** — On-site activation production and an ambassador street team for events.
- **Digital content production** — Social media strategy and execution, photography, videography and graphic design.
- **Audience research and analytics** — Fan and market research plus custom dashboards that translate complex data into visual insights.

## Achievements

- Founded in 2002 and sustained a long-running relationship with first client Flying Pig Marathon.
- Created a Cincinnati Media Center near Super Bowl LVI to connect civic, tourism and business leaders with national media.
- Reported nearly 100 billion print and broadcast impressions and $4.39 billion in measured media value for the Super Bowl-period Cincinnati campaign, based on Critical Mention research.
- Reported 1.75 billion media impressions and $25.7 million in earned media value for a Cincinnati Music Festival campaign.
- Reported 700 broadcast stories and 145 million web impressions around the Flying Pig Marathon’s 20th anniversary.
- Generated 76 stories and roughly $749,000 in reported earned media value for Film Cincinnati’s Cannes campaign.

## Latest updates

- **2026-08** — Continued serving as communications partner for the Cincinnati Music Festival and published event coverage through its company channels.
- **2026-07** — Supported Cincinnati Fear and the regional esports ecosystem during the Esports Travel Summit.
- **2026-04** — Shared the 2026 Cincinnati Media Consumption Study, highlighting the need for a mix of broadcast, digital and trusted local channels.
- **2025-08** — Jackie Reau discussed practical strategies for changing business conditions on the My Cincy Small Business Story podcast.

## Links

- Website: https://www.gamedaypr.com/
- LinkedIn: https://www.linkedin.com/company/game-day-communications
- Twitter/X: https://twitter.com/gamedaypr
- Instagram: https://www.instagram.com/gamedaypr/
- Facebook: https://www.facebook.com/Gamedaypr/

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Profile page: https://yespress.io/game-day
Published by YesPress — https://yespress.io
Last updated: 2026-09-23