# GALE

> GALE is a Stagwell-owned global marketing agency combining business strategy, creative, media, CRM and loyalty, and data engineering. Its work includes Chipotle Rewards, MilkPEP’s women-focused sports and gaming programs, and Visit California’s global brand account; its proprietary Alchemy platform supports audience intelligence and activation.

- **Founded:** 2014
- **Headquarters:** New York, United States
- **Founders:** Brad Simms (Co-founder and founding CEO; retired in 2025), Andrew Noel (Co-founder and Global CEO), Sanjeev Gosain (Founding member and Chief Operating Officer)
- **Products:** Alchemy, Alchemy.Ai, ASK GALE, Advisory, Story
- **Notable:** Named Adweek’s 2025 U.S. Media Agency of the Year., Named Ad Age Business Transformation Agency of the Year in 2025., Chipotle case study reports Rewards membership increasing from 8 million to 18 million in GALE’s first year on the program.

## Products & services

- **Alchemy** — AI-powered business intelligence platform with a client-specific data layer, audience applications and investment measurement.
- **Alchemy.Ai** — Private enterprise AI platform announced with a dedicated 50-person product team; supports strategy, audience insights, media, CRM and operations.
- **ASK GALE** — Consumer research team and scaled surveys that supplement customer and audience intelligence.
- **Advisory** — Advanced analytics, marketing and brand transformation, change management and marketing technology consulting.
- **Story** — Brand strategy, identity, campaigns, customer experience design, production, consumer PR and social content.
- **CRM & Loyalty** — Loyalty program strategy, financial modeling, customer journeys, cross-channel design and communications.
- **Media** — Audience planning, media buying, commerce marketing, SEO/SEM, attribution and optimization.
- **Data & Tech** — First-party data strategy, engineering, application development and AI/ML models.

## Achievements

- Named Adweek’s 2025 U.S. Media Agency of the Year.
- Named Ad Age Business Transformation Agency of the Year in 2025.
- Chipotle case study reports Rewards membership increasing from 8 million to 18 million in GALE’s first year on the program.

## Latest updates

- **2026-09** — Launched milkXP with MilkPEP: a free YouTube series pairing educators and creators, opening with financial literacy.
- **2026-07** — Visit California selected GALE as global brand advertising agency of record across 14 countries.
- **2026-05** — Opened a dedicated London hub led by Murtaza Mirza to serve Europe and the Middle East.

## Links

- Website: https://www.gale.agency/
- LinkedIn: https://www.linkedin.com/company/galepartners/
- Twitter/X: https://twitter.com/GalePartners
- Instagram: https://www.instagram.com/galepartners/
- Facebook: https://facebook.com/galepartners

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Profile page: https://yespress.io/gale
Published by YesPress — https://yespress.io
Last updated: 2026-10-17