# Gail Horwood

> Gail Horwood is a New York-area marketing and customer experience executive whose career connects the first era of consumer websites with today's data-driven brand organizations. A founding editor and later editor-in-chief of Epicurious, she went on to lead digital and e-commerce work at Zagat, Time Inc., Martha Stewart Living Omnimedia and Johnson & Johnson, became Kellogg North America's first CMO, and now serves as Chief Marketing and Customer Experience Officer for Innovative Medicines in the U.S. at Novartis.

- **Role:** Chief Marketing and Customer Experience Officer, Innovative Medicines, US at Novartis
- **Organizations:** Novartis, Kellogg Company, Johnson & Johnson, Martha Stewart Living Omnimedia, Time Inc., Zagat Survey, Condé Nast, Epicurious, New York University, MMA Global
- **Education:** B.A. in Art History, Colby College
- **Known for:** Founding editor and later editor-in-chief of Epicurious, an early consumer website launched in 1995., Built and managed digital transformation, e-commerce, marketing technology, analytics and social capabilities at Johnson & Johnson., Named Kellogg North America's first Chief Marketing Officer in 2019.

## Career timeline

- **1995** — Joined the founding editorial team of Epicurious as a senior editor and later became editor-in-chief; helped build its searchable recipe database and early community features.
- **1990s-2000s** — Held digital and e-commerce leadership roles at Zagat Survey, Time Inc. and Martha Stewart Living Omnimedia, after earlier editorial work at Condé Nast Traveler.
- **2007** — Developed and taught NYU's Multi-Platform Publishing course, covering channel mix, research, measurement, content strategy and digital innovation.
- **2010** — Moved from media to the brand side at Johnson & Johnson as VP of digital strategy and e-commerce, later serving as VP of worldwide digital strategy.
- **2017** — Joined Kellogg as SVP of Integrated Marketing, bringing marketing touchpoints into a more unified operating model.
- **2019** — Became Kellogg North America's first Chief Marketing Officer.
- **2021** — Joined Novartis to lead experience and digital customer engagement in the United States.
- **2025** — Recognized in the Forbes Entrepreneurial CMO 50, Adweek's Marketing Vanguard and Chief's New Era of Leadership awards.
- **2026** — Appeared on The CMO Podcast's annual Super Bowl advertiser roundtable and discussed Novartis marketing work recognized at Cannes Lions.

## Achievements

- Founding editor and later editor-in-chief of Epicurious, an early consumer website launched in 1995.
- Built and managed digital transformation, e-commerce, marketing technology, analytics and social capabilities at Johnson & Johnson.
- Named Kellogg North America's first Chief Marketing Officer in 2019.
- Ad Age Top Digital Marketer, 2014.
- Adweek Chief Marketing Technology Officer of the Year, 2019.
- Brand Innovators Top 100 Women in Brand Marketing recognition in 2017, 2018 and 2019.
- Forbes Entrepreneurial CMO 50 honoree, 2025.
- Adweek Marketing Vanguard honoree, 2025.
- Chief New Era of Leadership winner, 2025.
- Led U.S. customer-experience modernization and integrated, data-driven marketing across the Novartis Innovative Medicines portfolio.

## Latest updates

- **2026-06** — Commented on Novartis marketing work receiving a Cannes Lions Pharma Grand Prix, describing creativity as a lever for marketing and behavior change.
- **2026-02** — Joined The CMO Podcast's annual Super Bowl advertiser roundtable to discuss boldness, experiential strategy, culture and turning attention into longer-term brand impact.
- **2025-10** — Named to Campaign US's CMO 50; discussed cultural insight, experimentation with AI tools and the importance of applying new technology directly to the work.
- **2025-04** — Recognized in the Forbes Entrepreneurial CMO 50.

## Links

- Website: https://www.novartis.com
- LinkedIn: https://www.linkedin.com/in/gailhorwood
- Twitter/X: https://x.com/GailHorwood

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Profile page: https://yespress.io/gail-horwood
Published by YesPress — https://yespress.io
Last updated: 2026-08-11