# Gaetano DiNardi

> Gaetano DiNardi is a B2B SaaS growth marketing consultant, former music producer, and one of the most distinctive voices in modern SEO. After spending years producing tracks for Fat Joe and Shaggy in NYC studios, he stumbled into SEO through a blog post about getting ghosted by Atlantic Records - and never looked back. He has scaled companies from Nextiva ($70M to $200M+ revenue) to Aura (0 to 1 million monthly visitors in 12 months), and now runs Marketing Advice, a boutique consultancy serving 50+ SaaS clients including Semrush, Gong, and Demandbase.

- **Role:** Principal Consultant at Marketing Advice
- **Organizations:** Marketing Advice, Aura, Nextiva, Sales Hacker, Pipedrive
- **From:** New York City, USA
- **Nationality:** American
- **Education:** B.A. in Digital Communication, SUNY Cortland, M.A. in Digital Communication & Multimedia Production, New York Institute of Technology
- **Known for:** Grew Sales Hacker organic traffic 400%+ in under a year, leading through acquisition by Outreach.io, Helped Nextiva grow revenue from $70M to $200M+ as Director of Demand Generation, Scaled Aura from near-zero to ~1 million monthly organic visitors in 12 months

## Career timeline

- **2010-2015** — Music Producer & Songwriter in NYC; credits include Fat Joe, Shaggy, Ryan Leslie, Bobby V
- **2015** — Discovered SEO accidentally through blogging about rejection from Atlantic Records
- **2016-2017** — SEO Manager at Pipedrive
- **2017-2018** — VP of Marketing at Sales Hacker; grew organic traffic 400%+ in under a year; company acquired by Outreach.io
- **2018-2021** — Director of Demand Generation at Nextiva; helped grow revenue from $70M to $200M+
- **2021-2022** — VP of Growth at Aura; scaled from near-zero to ~1 million monthly organic visitors in 12 months
- **2022-present** — Principal Consultant at Marketing Advice (marketingadvice.io); advising 50+ SaaS clients

## Achievements

- Grew Sales Hacker organic traffic 400%+ in under a year, leading through acquisition by Outreach.io
- Helped Nextiva grow revenue from $70M to $200M+ as Director of Demand Generation
- Scaled Aura from near-zero to ~1 million monthly organic visitors in 12 months
- Advised 50+ B2B SaaS companies including Semrush, Gong, Demandbase, Cognism, and Teramind
- Published in Harvard Business Review, Newsweek, Fast Company, NASDAQ, HubSpot Blog, and Search Engine Land
- Coined the concept of 'Dark SEO' to describe AI-driven search discovery
- Co-founded Musicians in Tech podcast connecting musicians in the tech industry
- Music production credits on tracks with Fat Joe, Shaggy, Ryan Leslie, and Bobby V

## Latest updates

- **2024-01** — Published 'Forget the Great Decoupling - SEO's Great Normalization has begun' in Search Engine Land
- **2023-12** — Coined 'Dark SEO' concept via Substack newsletter, arguing the funnel has shifted to AI-driven discovery
- **2023-06** — Appeared on RevOps FM (Ep. 59) discussing SEO in the Age of AI
- **2022-01** — Launched Marketing Advice consultancy after leaving VP of Growth role at Aura

## Links

- Website: https://officialgaetano.com
- LinkedIn: https://www.linkedin.com/in/officialg
- Twitter/X: https://x.com/gaetano_nyc
- YouTube: https://www.youtube.com/channel/UCeEhdY6v0tkVJPAHM-zzSFA

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Profile page: https://yespress.io/gaetano-dinardi
Published by YesPress — https://yespress.io
Last updated: 2026-04-26