# Gadi Eliashiv

> Gadi Eliashiv is the CEO and Co-Founder of Singular, a marketing intelligence platform that unifies marketing analytics to help brands understand ROI across every channel. A veteran of Israel's elite Unit 8200 intelligence unit and former Head of Research at Onavo (acquired by Facebook in 2013), Eliashiv co-founded Singular in 2014 with the belief that simplified and unified marketing data is the key to unlocking growth. Under his leadership, Singular has raised over $55M in funding, grown to 370 employees, tracks more than $10 billion in digital marketing spend annually, and serves clients including Lyft, Airbnb, LinkedIn, Zynga, and Twitter. He was named one of the 22 most important executives shaping marketing technology by Business Insider in 2019.

- **Role:** CEO & Co-Founder at Singular
- **Organizations:** Singular, Onavo, Israeli Defense Forces (Unit 8200), Mobile Attribution Privacy Coalition, Mobile Marketing Association
- **From:** Israel
- **Nationality:** Israeli-American
- **Education:** B.Sc. in Computer Science, The Open University of Israel
- **Known for:** Named one of the 22 most important executives shaping marketing technology by Business Insider (2019), Built Singular into a platform tracking $10B+ in annual digital marketing spend, Led Singular to raise over $55M in total funding across seed, Series A, and Series B rounds

## Career timeline

- **Pre-2010** — Led a technology team in Unit 8200, the elite intelligence unit of the Israeli Defense Forces
- **2011-2013** — Served as Head of Research at Onavo, a mobile analytics startup based in Israel
- **2013** — Onavo acquired by Facebook; Eliashiv and colleagues leave ahead of the acquisition
- **2014** — Co-founded Singular (originally called Singular Labs) with Eran Friedman and Susan Kuo; raised $5M seed from General Catalyst
- **2016** — Singular raised $20M Series A funding
- **2018** — Singular raised $30M Series B led by Norwest Venture Partners; Singular merges with Apsalar to create unified marketing analytics platform
- **2019** — Named one of the top 22 most important executives shaping marketing technology by Business Insider
- **2019-2022** — Led the Mobile Attribution Privacy Coalition, working with competing firms and the MMA to develop privacy-preserving measurement standards
- **2023-2024** — Led Singular's expansion into AI-powered marketing intelligence, integrating with Claude and ChatGPT via MCP
- **2025** — Singular became the first Mobile Measurement Partner to connect ChatGPT and Claude to live marketing data via MCP integration

## Achievements

- Named one of the 22 most important executives shaping marketing technology by Business Insider (2019)
- Built Singular into a platform tracking $10B+ in annual digital marketing spend
- Led Singular to raise over $55M in total funding across seed, Series A, and Series B rounds
- Grew Singular to 370 employees with $52.6M in annual revenue
- Directed the Mobile Attribution Privacy Coalition, collaborating across competing firms to shape industry privacy standards
- Made Singular the first MMP to integrate with both Anthropic Claude and ChatGPT via Model Context Protocol
- Served enterprise clients including Lyft, Airbnb, LinkedIn, Zynga, Twitter, Match, and Symantec

## Latest updates

- **2025-08** — Singular becomes the first MMP to go live with a Model Context Protocol (MCP) integration with ChatGPT, following earlier integration with Anthropic Claude
- **2025-05** — Singular launches Extract, a new data movement product positioning the company as the 'new status quo in data movement'
- **2024-08** — Gadi Eliashiv featured in podcast on hiring the right marketing leadership, discussing KPIs and data-driven attribution models
- **2019-10** — Named by Business Insider as one of the 22 most important executives shaping marketing technology

## Links

- Website: https://singular.net
- LinkedIn: https://www.linkedin.com/in/gadie/
- Twitter/X: https://twitter.com/gadieliashiv
- Facebook: https://facebook.com/singularplatform/

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Profile page: https://yespress.io/gadi-eliashiv
Published by YesPress — https://yespress.io
Last updated: 2026-05-26