# Gabie Boko

> Gabie Boko is the Chief Marketing Officer of NetApp, the intelligent data infrastructure company, where she leads global brand, demand, and customer storytelling. Born and raised in Alaska, she came into marketing sideways - considering law, landing in sales, then getting hired by a manager who liked the way she thought. Across 25 years at Cognos, SAP, Sage, HPE and now NetApp, she has built a reputation for a customer-first mindset, a taste for bold bets, and a belief that marketing done well can change a company or a viewpoint. Off the clock she is a wildlife photographer and an advocate for rural communities and natural resources.

- **Role:** Chief Marketing Officer at NetApp
- **Organizations:** NetApp, HPE, Sage, SAP, Cognos
- **From:** Alaska, United States
- **Nationality:** American
- **Education:** Communications and History
- **Known for:** Leads global marketing for NetApp, a company with roughly $6.9B in annual revenue and 12,000 employees, Launched NetApp's Evolved Cloud positioning, repositioning the company as a leader in hybrid multicloud, Helped reframe NetApp's identity as the intelligent data infrastructure company

## Career timeline

- **mid-1990s** — Graduates with a communications and history degree during a recession; first marketing role at a computer and peripherals company managing product catalogs
- **1990s-2010s** — Senior marketing roles across the technology industry at Cognos, SAP, Sage and HPE
- **2022-01** — Joins NetApp as Senior Vice President of Portfolio Marketing
- **2023-01** — Promoted to Chief Marketing Officer of NetApp

## Achievements

- Leads global marketing for NetApp, a company with roughly $6.9B in annual revenue and 12,000 employees
- Launched NetApp's Evolved Cloud positioning, repositioning the company as a leader in hybrid multicloud
- Helped reframe NetApp's identity as the intelligent data infrastructure company
- Created the 100 Days of Customers campaign and the internal Moments that Matter series
- 25 years of senior marketing leadership across Cognos, SAP, Sage, HPE and NetApp
- Member of the Forbes Communications Council

## Latest updates

- **2026-04** — Featured as NetApp's CMO on the CEOs You Should Know podcast series (Salt Lake City / Minneapolis)

## Links

- Website: https://www.netapp.com
- LinkedIn: https://www.linkedin.com/in/gabieboko/
- Twitter/X: https://twitter.com/netapp
- YouTube: https://www.youtube.com/watch?v=nTUfFkGKdiI
- Instagram: https://www.instagram.com/gabieboko/
- Facebook: https://www.facebook.com/NetApp

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Profile page: https://yespress.io/gabie-boko
Published by YesPress — https://yespress.io
Last updated: 2026-08-14