# G5

> G5 is a Bend, Oregon marketing software and services business acquired by RealPage in 2021. It helps property operators attract and convert prospects through websites, search, advertising, reputation management and analytics. Its current multifamily offering is branded RealPage Demand Marketing.

- **Founded:** 2005
- **Headquarters:** Bend, United States
- **Founders:** Dan Hobin (Co-founder and CEO at the time of the 2021 acquisition), Greg Meier (Co-founder)
- **Products:** G5 Marketing Cloud, RealPage Demand Marketing, Websites and CMS, Smart Digital Advertising, SEO and Agentic Search Optimization
- **Notable:** Served 8,300 properties at the 2021 acquisition., PeakEquity reported more than 100% organic ARR growth during its investment period., PeakEquity’s 2015 announcement cited five consecutive Deloitte Technology Fast 500 appearances.

## Products & services

- **G5 Marketing Cloud** — Historical integrated SaaS platform for property websites, digital acquisition and marketing analytics across multifamily, senior living and self-storage.
- **RealPage Demand Marketing** — Current name of the former G5 multifamily marketing offering, connecting websites, search optimization, advertising, reputation and reporting.
- **Websites and CMS** — Property websites, creative design, editable content and integrations for pricing and availability.
- **Smart Digital Advertising** — Managed digital campaigns with automated optimization and renter-intent signals from AI Call Scoring.
- **SEO and Agentic Search Optimization** — Technical, local and content optimization for traditional search and AI-assisted discovery.
- **Marketing Analytics and Call Scoring** — Campaign and keyword attribution, call tracking, intent scoring and performance reporting.
- **Rep & Social / Reputation Management** — Review monitoring, responses, sentiment insights and social workflows; current Demand Marketing reputation offering is powered by Yext.
- **Creative Studio** — Brand identity, copywriting, content and design services for property operators.
- **G5 Bot** — Historically announced chatbot offering powered by BetterBot for website questions and appointment scheduling.

## Achievements

- Served 8,300 properties at the 2021 acquisition.
- PeakEquity reported more than 100% organic ARR growth during its investment period.
- PeakEquity’s 2015 announcement cited five consecutive Deloitte Technology Fast 500 appearances.
- In a 2018 vendor case study, Hills Properties reported more than 90% lower cost per lease compared with ILS leads.

## Latest updates

- **2026-10** — As checked on October 1, the live RealPage site identifies G5’s multifamily offering as Demand Marketing and describes Agentic Websites and Agentic Search Optimization. This is an observation date, not a verified launch date.
- **2026-01** — RealPage published an article on AI in multifamily marketing describing Performance Max, AI Call Scoring and search visibility strategies.

## Links

- Website: https://www.getg5.com/
- LinkedIn: https://www.linkedin.com/company/getg5
- Twitter/X: https://twitter.com/RealPage
- YouTube: https://www.youtube.com/@getg5
- Facebook: https://www.facebook.com/realpage/

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Profile page: https://yespress.io/g5
Published by YesPress — https://yespress.io
Last updated: 2026-10-01