# G2

> G2 is the world's largest software marketplace and peer-review platform, where business buyers research, compare, and choose B2B software based on millions of verified user reviews. Founded in 2012 by a team of BigMachines alumni led by Godard Abel, G2 turned the messy, vendor-dominated software buying process into something closer to checking restaurant reviews before dinner. Today the platform hosts millions of reviews across thousands of categories, sells buyer-intent data and marketing services to software vendors, and after its 2026 acquisition of Capterra, Software Advice, and GetApp reaches more than 200 million annual software buyers.

- **Founded:** 2012
- **Headquarters:** Chicago, Illinois, United States
- **Founders:** Godard Abel (Co-Founder & CEO), Tim Handorf (Co-Founder), Mike Wheeler (Co-Founder & CTO), Matt Gorniak (Co-Founder), Mark Myers (Co-Founder)
- **Team size:** ~600 employees
- **Products:** G2 Marketplace, G2 Grid Reports, G2 Buyer Intent, G2 Marketing Solutions, G2.ai
- **Notable:** Reached a $1.1B valuation with its 2021 Series D - one of Chicago's notable tech unicorns., Surpassed 2 million software reviews in 2022., Built the most-cited peer-review ranking system in B2B software, the G2 Grid.

## Products & services

- **G2 Marketplace** — A free, searchable platform of verified peer reviews across thousands of software and services categories, helping buyers compare and choose B2B products.
- **G2 Grid Reports** — Quadrant-style rankings that plot products by market presence and user satisfaction, widely cited by vendors and buyers.
- **G2 Buyer Intent** — Data product that tells software sellers which companies are actively researching their product or competitors on G2 in real time.
- **G2 Marketing Solutions** — Profile, review-generation, and advertising tools that vendors use to build presence and capture demand on the platform.
- **G2.ai** — AI-driven software recommendations and answer-engine visibility built on G2's verified review data.

## Achievements

- Reached a $1.1B valuation with its 2021 Series D - one of Chicago's notable tech unicorns.
- Surpassed 2 million software reviews in 2022.
- Built the most-cited peer-review ranking system in B2B software, the G2 Grid.
- Acquired Capterra, Software Advice, and GetApp from Gartner in 2026, reaching 200M+ annual buyers.
- Ranked #179 on Inc. Magazine's Fastest-Growing Companies list in 2018.

## Latest updates

- **2026-02** — G2 closed its acquisition of Capterra, Software Advice, and GetApp from Gartner for approximately $110M.
- **2026-01** — G2 announced the agreement to acquire Gartner's review marketplaces, consolidating software discovery.
- **2023-01** — G2 reported crossing 2 million software reviews, reflecting continued community growth.
- **2021-06** — G2 raised $157M Series D at a $1.1B valuation, led by Permira.

## Links

- Website: https://www.g2.com
- LinkedIn: https://www.linkedin.com/company/g2dotcom
- Twitter/X: https://twitter.com/G2dotcom
- YouTube: https://www.youtube.com/c/G2Crowd
- Instagram: https://www.instagram.com/g2dotcom/
- Facebook: https://facebook.com/G2Crowd/

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Profile page: https://yespress.io/g2
Published by YesPress — https://yespress.io
Last updated: 2026-06-09