# G.O.A.T. Fuel, Inc.

> G.O.A.T. Fuel is a Plano, Texas-based sports energy drink company co-founded by Pro Football Hall of Famer Jerry Rice and his daughter Jaqui Rice Gold and son-in-law Trevion Gold. Billed as the first Black-owned energy drink in national retail, the health-forward brand blends natural caffeine, electrolytes, BCAAs, antioxidants and cordyceps mushroom extract, with no added sugar or artificial sweeteners. Launched in January 2020, it has grown from a direct-to-consumer Shopify shop to more than 10,000 retail doors including Target, Walmart, Publix, H-E-B and 7-Eleven, and serves as the official energy drink of the Los Angeles Lakers and Chicago Sky.

- **Founded:** 2020
- **Headquarters:** Plano, Texas, United States
- **Founders:** Jerry Rice (Co-Founder), Jaqui Rice Gold (Co-Founder & CEO), Trevion Gold (Co-Founder & Chief Brand/Marketing Officer)
- **Team size:** ~33 employees
- **Products:** G.O.A.T. Fuel Energy Drink, Signature Flavors, Merch & Apparel
- **Notable:** First Black-owned energy drink available in major retail stores nationwide, Official energy drink of the Los Angeles Lakers and the WNBA's Chicago Sky, Grew to 10,000+ retail locations since a January 2020 launch

## Products & services

- **G.O.A.T. Fuel Energy Drink** — A lightly carbonated 12 oz sports energy beverage with natural caffeine, electrolytes, BCAAs, antioxidants and cordyceps mushroom extract; no added sugar, no sucralose, no artificial sweeteners.
- **Signature Flavors** — A flavor lineup including Peach Pineapple, Watermelon Fruit Punch and Black Cherry Ginger Ale, sold in single cans and 12-packs.
- **Merch & Apparel** — A limited line of branded apparel and accessories tied to the G.O.A.T. lifestyle brand.

## Achievements

- First Black-owned energy drink available in major retail stores nationwide
- Official energy drink of the Los Angeles Lakers and the WNBA's Chicago Sky
- Grew to 10,000+ retail locations since a January 2020 launch
- Raised approximately $12M in total funding, including a $5M seed round
- First energy drink to use cordyceps militaris adaptogen mushrooms in its formula
- Attracted investors including Marc Lore, Kayvon Thibodeaux and Vernon Davis

## Latest updates

- **2025-09** — Former NFL Super Bowl champion Vernon Davis joined G.O.A.T. Fuel as an investor and brand ambassador.
- **2023-05** — Cumulative funding raised since launch reached approximately $12 million.
- **2022-02** — Announced national distribution expansion into Target stores.
- **2021-11** — Named the official energy drink of the Los Angeles Lakers.
- **2020-01** — G.O.A.T. Fuel officially launched to the public.

## Links

- Website: https://goatfuel.com
- LinkedIn: http://www.linkedin.com/company/goatfuel
- Twitter/X: https://twitter.com/goatfuel
- Instagram: https://www.instagram.com/goatfuel
- Facebook: https://facebook.com/goatfuel

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Last updated: 2026-08-05