# Fyber

> Fyber is a mobile advertising technology business acquired by Digital Turbine in 2021. It helps app publishers sell advertising inventory and monetize non-paying users through mediation, programmatic auctions and rewarded offers. Its products now sit within Digital Turbine as DT FairBid, DT Exchange and DT Offer Wall.

- **Founded:** 2009
- **Headquarters:** Berlin, Germany
- **Founders:** Andreas Bodczek (Co-founder; founding-era CEO), Janis Zech (Co-founder; Chief Revenue Officer), Jan Beckers (Co-founder)
- **Products:** FairBid / DT FairBid, Fyber Marketplace / DT Exchange, Offer Wall Edge / DT Offer Wall
- **Notable:** SponsorPay expanded from web-game virtual currency monetization into mobile advertising., FairBid launched in February 2018., Audited revenue increased from €118.973 million in 2019 to €209.772 million in 2020.

## Products & services

- **FairBid / DT FairBid** — Mobile ad mediation combining bidding networks and waterfall networks, with app configuration and consolidated reporting. FairBid launched in February 2018.
- **Fyber Marketplace / DT Exchange** — Programmatic marketplace connecting mobile app inventory with advertiser demand. Integrated into Digital Turbine’s consolidated marketplace.
- **Offer Wall Edge / DT Offer Wall** — Opt-in rewarded offers: users complete advertised actions to earn in-app currency or access to content.

## Achievements

- SponsorPay expanded from web-game virtual currency monetization into mobile advertising.
- FairBid launched in February 2018.
- Audited revenue increased from €118.973 million in 2019 to €209.772 million in 2020.
- Digital Turbine completed the majority-share acquisition on May 25, 2021.
- Pocket FM reported a 15% incremental revenue lift with DT Offer Wall in a vendor-published case study; not a general performance guarantee.

## Latest updates

- **2026-06** — Digital Turbine described Fyber supply as a foundational element of its consolidated DT Marketplace; it said marketplace consolidation was completed in 2023.
- **2026-02** — DT FairBid engineers published lessons from their Android Privacy Sandbox integration work, including compatibility and inter-process communication challenges.

## Links

- Website: https://www.digitalturbine.com/
- LinkedIn: https://www.linkedin.com/company/fyber/
- Twitter/X: https://twitter.com/fyber
- GitHub: https://github.com/fyber-engineering

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Profile page: https://yespress.io/fyber
Published by YesPress — https://yespress.io
Last updated: 2026-10-03