# Future

> Future plc is a London-listed specialist media group that turns expert content for enthusiasts into a diversified business spanning advertising, affiliate commerce, subscriptions, events, licensing, branded content and Go.Compare. Its portfolio includes TechRadar, PC Gamer, Tom's Guide, Who What Wear, Marie Claire, The Week, Kiplinger, Homes & Gardens and more. The system is powered by shared publishing, commerce and audience-data technology, but falling search traffic and declining revenue have pushed Future to seek audiences in newsletters, social video, podcasts, creators and AI platforms.

- **Founded:** 1985
- **Headquarters:** London, United Kingdom
- **Founders:** Chris Anderson (Founder)
- **Team size:** 3,047 employees in 2025; the company describes its workforce as more than 3,000 people
- **Products:** Specialist media brands, Vanilla, Hawk, Go.Compare, Aperture
- **Notable:** Grew from one magazine in 1985 to more than 175 specialist media brands across multiple formats., Listed on the London Stock Exchange in 1999., Built reported reach of 479 million people, including 226 million website users and 221 million social followers.

## Products & services

- **Specialist media brands** — A portfolio of more than 175 websites, magazines, newsletters, social channels and events across technology, gaming, homes, fashion, finance, music, sport and B2B markets.
- **Vanilla** — Future's modular content management and web publishing platform used across its digital portfolio.
- **Hawk** — A proprietary ecommerce and affiliate platform that connects buying guides and reviews to retailers and price comparisons.
- **Go.Compare** — A price-comparison service for insurance and other household financial products, acquired with GoCo Group.
- **Aperture** — A first-party audience data platform for segmenting and targeting high-intent audiences across Future's portfolio.
- **Future Creative** — A global branded-content studio spanning print, digital, social, audio, influencers and experiential campaigns.
- **Advisor** — An in-house AI content categorization and recommendation engine deployed across dozens of Future brands.
- **Collab** — A creator partnership program pairing digital creators with brands including Marie Claire, Who What Wear, Ideal Home and Homes & Gardens.
- **Helix** — An audience intelligence engine combining first-party intent signals, predictive AI and campaign-performance data for advertisers.

## Achievements

- Grew from one magazine in 1985 to more than 175 specialist media brands across multiple formats.
- Listed on the London Stock Exchange in 1999.
- Built reported reach of 479 million people, including 226 million website users and 221 million social followers.
- Created a portfolio with more than 1,000 in-house editorial experts and 16 million newsletter subscribers.
- Completed major acquisitions including TI Media for £140 million, GoCo Group for £594 million and Dennis Publishing for approximately £300 million.
- Reported £739.2 million revenue and £223.4 million adjusted EBITDA in FY2025.
- Established shared proprietary platforms spanning content management, ecommerce, audience data, email, advertising yield and paywalls.

## Latest updates

- **2026-05** — Future reported first-half revenue of £349.1 million, down 8%, with organic revenue down 6%, adjusted EBITDA of £83.3 million and 109% cash conversion.
- **2026-04** — Tom's Guide relaunched with new shopping tools, expert Q&As and a broader video strategy.
- **2026-03** — Future launched Helix in the United States, an audience intelligence engine using first-party data and predictive AI to prescribe advertiser segments and measure outcomes.
- **2026-01** — Future acquired SheerLuxe and BLUSH Talent MGMT for £39.9 million in initial cash consideration plus a performance-based earn-out.
- **2025-12** — FY2025 revenue fell 6% to £739.2 million; management said it expected modest organic growth and an adjusted EBITDA margin around 30% in FY2026.
- **2025-09** — Future launched Collab, pairing creators with established media brands across fashion, homes, wealth and gaming.
- **2025-07** — Future introduced Advisor AI and announced a retail-media data partnership with Ocado Ads and Permutive.
- **2025-03** — Kevin Li Ying, a 20-year Future veteran and former CTO, became chief executive.

## Links

- Website: https://futureplc.com/
- LinkedIn: https://www.linkedin.com/company/future-publishing/
- Twitter/X: https://x.com/futureplc
- YouTube: https://www.youtube.com/@futureplc

---

Profile page: https://yespress.io/future
Published by YesPress — https://yespress.io
Last updated: 2026-08-22