# Future Elder

> Future Elder is an Indigenous- and woman-owned brand marketing, advertising and public relations firm in Anchorage. Founded in 1987 as Northwest Strategies and acquired by longtime employee Tiffany Tutiakoff in 2015, the agency rebranded in 2024 around the work that increasingly defined it: culturally grounded campaigns in public health, social justice and Alaska Native life, alongside full-service brand, media, digital and production work for local and national clients.

- **Founded:** 1987
- **Headquarters:** Anchorage, United States
- **Team size:** Approximately 25 people; LinkedIn lists the company in the 11-50 range
- **Products:** Brand strategy and advertising, Public relations and cultural communications, Social marketing and behavior-change campaigns, Media, digital and production, Events and sponsorships
- **Notable:** Tiffany Tutiakoff advanced from intern to president and acquired the company in full in 2015., The agency rebranded from Northwest Strategies to Future Elder in 2024 after 37 years., Tutiakoff received a 2020 Emmy Award credit for the national Rx Awareness public service campaign.

## Products & services

- **Brand strategy and advertising** — Research, positioning, campaign development, creative direction and integrated advertising across digital and traditional media.
- **Public relations and cultural communications** — Public relations, community engagement, message development and culturally competent outreach for Native organizations, public agencies and mission-led clients.
- **Social marketing and behavior-change campaigns** — Evidence-informed health and safety communications addressing tobacco, vaping, obesity, substance misuse, domestic violence and related public concerns.
- **Media, digital and production** — Media planning and buying, video and audio production, graphic design, web development, social media and digital campaign execution.
- **Events and sponsorships** — Event planning, sponsorship sales and campaign activation.

## Achievements

- Tiffany Tutiakoff advanced from intern to president and acquired the company in full in 2015.
- The agency rebranded from Northwest Strategies to Future Elder in 2024 after 37 years.
- Tutiakoff received a 2020 Emmy Award credit for the national Rx Awareness public service campaign.
- Agency work titled Heart of a VPSO received a Northwest Regional Emmy nomination.
- Agency work titled Addiction Doesn't Discriminate received a 2023 Northwest Regional Emmy nomination.
- Research on Alaska's Play Every Day messages found that about one in five mothers who recalled seeing them reported changing the beverages they served their young children.
- Tutiakoff was named to Alaska's Top Forty Under 40 in 2013 and Native American 40 Under 40 in 2018.

## Latest updates

- **2026-04** — CEO and owner Tiffany Tutiakoff was reappointed chair of the Alaska Native Heritage Center board for a second consecutive year.
- **2026-03** — Future Elder advertised a Communications Coordinator opening in Anchorage.
- **2025-06** — A Future Elder-produced Reduce Chances campaign rebrand was published to the agency's Vimeo portfolio.
- **2024** — Northwest Strategies rebranded as Future Elder after 37 years under its original name.

## Links

- Website: https://futureelder.com
- LinkedIn: https://www.linkedin.com/company/futureelder
- Twitter/X: https://twitter.com/nwstrategies
- Instagram: https://www.instagram.com/future.elder/
- Facebook: https://facebook.com/northweststrategies

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Profile page: https://yespress.io/future-elder
Published by YesPress — https://yespress.io
Last updated: 2026-09-19