# Fusion Media Group, LLC

> Fusion Media Group, LLC is a Massachusetts outdoor-media company whose documented strategy pairs investment in independent billboard operators with continued local management. Its early operating affiliate, Connect Outdoor Media, used capital for billboard development and upgrades, including a digital conversion in East Texas. The company website describes traditional and digital out-of-home media offerings.

- **Founded:** 2006
- **Headquarters:** Wenham, United States
- **Founders:** Edward Lastes (Founding management team; CEO), Lars Swanson (Founding management team)
- **Products:** Traditional and digital out-of-home media, Independent-operator affiliation, Billboard development and upgrades
- **Notable:** Established an operating affiliate through the Genesis Media Advertising asset acquisition in 2007., Connect completed its first digital billboard conversion near Kilgore, Texas, announced in August 2009.

## Products & services

- **Traditional and digital out-of-home media** — Outdoor advertising offerings described by the company website.
- **Independent-operator affiliation** — Historically acquired majority interests while retaining local managers and providing shareholder liquidity and growth capital.
- **Billboard development and upgrades** — Early funding supported existing-display upgrades and new structures through operating affiliates.

## Achievements

- Established an operating affiliate through the Genesis Media Advertising asset acquisition in 2007.
- Connect completed its first digital billboard conversion near Kilgore, Texas, announced in August 2009.

## Latest updates

- **2009-08** — Daktronics announced Connect Outdoor Media’s first digital billboard conversion on US Highway 259 north of Kilgore. This is a historical operating milestone, not a recent announcement.

## Links

- Website: https://fusionmediagroup.com/
- LinkedIn: https://www.linkedin.com/company/fusion-media-group-llc

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Last updated: 2026-10-16