# fuoco

> Fuoco is a Nashville-based, privately held B2B healthcare marketing and communications agency founded by former journalist and healthcare communications executive Kriste Goad. It combines research, positioning, content, PR, paid media, sales enablement, and measurement for growth-stage and mid-market healthcare companies, arguing that buyers encounter a web of signals rather than a neat marketing funnel.

- **Founded:** 2017
- **Headquarters:** Nashville, United States
- **Founders:** Kriste Goad (Founder and Chief Fire Starter)
- **Products:** Strategic Foundations, Creative & Content, Public Relations, Brand & Demand, Measurement & Reporting
- **Notable:** Ranked No. 2,975 on the 2023 Inc. 5000, including No. 71 in Tennessee and No. 43 in the Nashville metro area., Named Agency of the Year in the 2025 Swaay.Health Awards., How It’s Done won Podcast of the Year in the 2024 Swaay.Health Awards.

## Products & services

- **Strategic Foundations** — Brand audits, media discovery and signal mapping, audience and buyer blueprints, roadmaps, and market and competitor analysis.
- **Creative & Content** — Core narrative guides, content blueprints, campaign concepts, channel adaptation, and modular multi-format content libraries.
- **Public Relations** — Earned media, executive thought leadership, and amplification across trade media, podcasts, forums, and other channels that influence buyers and AI systems.
- **Brand & Demand** — Integrated campaigns, account-based marketing, lifecycle nurture, sales enablement, paid media, and go-to-market execution.
- **Measurement & Reporting** — Signal scorecards, executive readouts, and experiment design tracking discoverability, authority, intent, sentiment, and answer placement.
- **Media Engine Optimization** — A proprietary framework aligning brand, content, PR, and performance around authority, credibility, and trust signals.

## Achievements

- Ranked No. 2,975 on the 2023 Inc. 5000, including No. 71 in Tennessee and No. 43 in the Nashville metro area.
- Named Agency of the Year in the 2025 Swaay.Health Awards.
- How It’s Done won Podcast of the Year in the 2024 Swaay.Health Awards.
- Fuoco's work for Experian Health won Best Use of Media Relations in the 2024 Swaay.Health Awards.
- Company-reported Availity results include a site-health increase from 45 to 79 and average Google position improvement from 13.9 to 9.6 within three months of launch.
- Company-reported VidaTalk results include more than 150 qualified leads across three conferences and over $1 million in pipeline value.
- Company-reported Smarter Technologies results include 17.16% paid-search click-through rate and 12.62% organic engagement during launch.

## Latest updates

- **2026-07** — Kriste Goad appeared on The Spark: Nashville Creative Secrets to discuss being let go, founding Fuoco, scaling the agency, and using AI without losing human judgment.
- **2026-06** — Fuoco highlighted Smarter Technologies' Health Tech Campaign of the Year recognition at the 2026 Swaay.Health Awards for a launch that unified three revenue-cycle companies.
- **2026-05** — Fuoco presented its Media Engine Optimization framework and sessions on healthcare buyer behavior, story, and generational reach at Swaay.Health LIVE 2026.
- **2025-05** — Swaay.Health named Fuoco Agency of the Year.
- **2024-05** — How It’s Done won Swaay.Health Podcast of the Year, and Fuoco-supported work for Experian Health won Best Use of Media Relations.

## Links

- Website: https://growwithfuoco.com
- LinkedIn: https://www.linkedin.com/company/growwithfuoco
- Twitter/X: https://x.com/growwithfuoco
- YouTube: https://www.youtube.com/channel/UCX85ltJrtnGfML8J6G070iA
- Instagram: https://www.instagram.com/growwithfuoco/

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Profile page: https://yespress.io/fuoco
Published by YesPress — https://yespress.io
Last updated: 2026-09-24