# Function of Beauty

> Function of Beauty is a New York-based beauty company that makes personalized hair, skin, and body care products. Customers take an online quiz about their hair type, goals, and preferences, and the company's in-house technology mixes a formula made to order - down to color and scent. Founded in 2015 out of MIT, it helped popularize mass personalization in beauty and has since expanded from a pure DTC model into major retailers like Target and CVS.

- **Founded:** 2015
- **Headquarters:** New York, United States
- **Founders:** Zahir Dossa (Co-Founder & former CEO, Executive Chairman), Joshua Maciejewski (Co-Founder), Hien Nguyen (Co-Founder & Cosmetic Chemist)
- **Team size:** ~300 employees
- **Products:** Custom Haircare, Custom Skincare, Custom Bodycare, Retail collections
- **Notable:** Built proprietary technology to mix and fill a unique formula roughly every 13 seconds, Created 15 million+ unique customized products since 2015, Raised a $150M Series B led by L Catterton in December 2020

## Products & services

- **Custom Haircare** — Personalized shampoo, conditioner, and treatments formulated from a hair quiz covering hair type, structure, scalp, goals, plus chosen color and fragrance.
- **Custom Skincare** — Skincare built from a quiz on skin type and goals such as anti-aging and anti-pollution, choosing from a set of targeted skin goals.
- **Custom Bodycare** — Personalized body wash and body lotion matched to skin type and needs via a body quiz.
- **Retail collections** — Pre-formulated, semi-personalized product lines developed for retail partners like Target and CVS at drugstore price points.

## Achievements

- Built proprietary technology to mix and fill a unique formula roughly every 13 seconds
- Created 15 million+ unique customized products since 2015
- Raised a $150M Series B led by L Catterton in December 2020
- Graduated from Y Combinator (2015)
- Expanded from pure DTC into national retail (Target, CVS)

## Latest updates

- **2020-12** — Closed $150M Series B led by L Catterton; announced Target retail launch.
- **2021-09** — Named Alexandra Papazian (ex-L'Oreal) CEO; co-founder Zahir Dossa moved to Executive Chairman.
- **2025-07** — Named Monica Belsito (former CMO at Sabra) as CEO to drive DTC and wholesale growth.

## Links

- Website: https://functionofbeauty.com
- LinkedIn: http://www.linkedin.com/company/functionofbeauty
- Twitter/X: https://twitter.com/fxofbeauty
- YouTube: https://www.youtube.com/c/functionofbeauty
- Instagram: https://www.instagram.com/functionofbeauty/
- Facebook: https://facebook.com/functionofbeauty
- TikTok: https://www.tiktok.com/@functionofbeauty

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Profile page: https://yespress.io/function-of-beauty
Published by YesPress — https://yespress.io
Last updated: 2026-06-07