# FunCraft

> FunCraft is a remote-first mobile game studio founded in 2019 by former Electronic Arts and Zynga veterans. It builds friendly word and puzzle games - led by flagship title Wordgrams and Word Yatzy - designed to become daily rituals players return to for years. The studio backs a philosophy it calls 'casual forever,' pairing rigorous live operations and ad-spend experimentation with a small, senior team. By its fifth year it had crossed 7 million installs and more than $15 million in revenue.

- **Founded:** 2019
- **Headquarters:** San Francisco, United States
- **Founders:** Michael Martinez (CEO & Co-Founder), Jason McGuirk (Co-Founder)
- **Team size:** ~15-21 (remote-first, distributed globally)
- **Products:** Wordgrams, Word Yatzy, Word Search - Classic Fun Game, Pictawords - Crossword Puzzle, Additional casual titles
- **Notable:** Raised $1.8M seed round led by Play Ventures with backing from Zynga founder Marc Pincus and other high-profile angels, Surpassed 7 million installs by its fifth year, Generated more than $15 million in cumulative revenue

## Products & services

- **Wordgrams** — FunCraft's flagship crossword and word-puzzle game and its primary revenue driver, positioned to grow into a franchise.
- **Word Yatzy** — A word-puzzle spin on Yahtzee-style play; a newer title outpacing Wordgrams on several key performance indicators.
- **Word Search - Classic Fun Game** — A classic word-search puzzle game in FunCraft's word-games portfolio.
- **Pictawords - Crossword Puzzle** — A picture-and-crossword puzzle game published by FunCraft Games.
- **Additional casual titles** — A broader catalog of casual daily-ritual games including entries such as Spelling Bee, Merge Kingdoms, Jigsaw Adventures, Go West and Word Sweets.

## Achievements

- Raised $1.8M seed round led by Play Ventures with backing from Zynga founder Marc Pincus and other high-profile angels
- Surpassed 7 million installs by its fifth year
- Generated more than $15 million in cumulative revenue
- Grew Wordgrams into a flagship franchise and revenue driver
- Ran 300+ return-on-ad-spend experiments to refine user acquisition and live ops
- Built a lasting studio with a lean team of roughly 15 remote employees

## Latest updates

- **2023-10** — FunCraft marked its fifth anniversary, reporting 7M installs and over $15M in revenue by 'embracing the unsexy' and focusing on word games.
- **2022-01** — Recorded as the company's most recent capital raise (seed-stage funding).
- **2019-02** — FunCraft launched publicly, raising $1.8M to build 'casual forever' mobile games.

## Links

- Website: https://www.funcraft.com/
- LinkedIn: https://www.linkedin.com/company/funcraftgames
- Twitter/X: https://twitter.com/FunCraftGames
- YouTube: https://m.youtube.com/channel/UCKlyN6vf5H3goKnwmirXCeg/videos
- Instagram: https://www.instagram.com/funcraft.games/
- Facebook: https://www.facebook.com/funcraft.games/

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Profile page: https://yespress.io/funcraft
Published by YesPress — https://yespress.io
Last updated: 2026-08-05