# Fullstory

> Fullstory is an Atlanta-based software company that captures and analyzes digital behavior across websites, mobile apps and employee tools. Its platform combines session replay, product analytics, heatmaps, AI-assisted investigation, data activation and in-app guidance so teams can diagnose friction, prioritize fixes and improve customer and employee experiences.

- **Founded:** 2014
- **Headquarters:** Atlanta, United States
- **Founders:** Scott Voigt (CEO and co-founder), Bruce Johnson (Co-founder), Joel Webber (Co-founder)
- **Products:** Fullstory Analytics, Fullcapture, StoryAI, Fullstory Anywhere, Fullstory Workforce
- **Notable:** Chipotle customer story reports 71.5% recovery of revenue lost to one service error, not a companywide revenue increase., Raised US$103 million in 2021 at a US$1.8 billion valuation., Ranked 366 in the 2023 Deloitte Technology Fast 500, with company-reported 346% growth from 2019 to 2022.

## Products & services

- **Fullstory Analytics** — Session replay, funnels, segmentation, journeys, heatmaps and debugging tools for web and mobile behavior.
- **Fullcapture** — Automatic capture and organization of permitted digital interactions for retrospective analysis, subject to privacy controls and retention.
- **StoryAI** — AI-assisted session summaries, natural-language analysis and agents that investigate and prioritize digital friction.
- **Fullstory Anywhere** — Warehouse delivery and real-time activation of behavioral data in external systems.
- **Fullstory Workforce** — Analysis of internal application adoption, employee experience and cross-application workflows.
- **Guides and Surveys** — In-app tours, checklists and feedback tools introduced after the acquisition of Usetiful.
- **Fullstory MCP and Agentic Session Review** — Connects AI tools to behavioral context; structured session investigation lets agents examine events and interface states.
- **Professional Services** — Implementation, insights and data consulting offered through subscription and specialist services.

## Achievements

- Chipotle customer story reports 71.5% recovery of revenue lost to one service error, not a companywide revenue increase.
- Raised US$103 million in 2021 at a US$1.8 billion valuation.
- Ranked 366 in the 2023 Deloitte Technology Fast 500, with company-reported 346% growth from 2019 to 2022.
- Completed its first acquisition, Usetiful, in November 2025.
- Reported more than 100% year-over-year growth in multi-product ARR in September 2026; total revenue was not disclosed.

## Latest updates

- **2026-09** — Reported more than 100% year-over-year growth in multi-product ARR and expanded AI and cloud ecosystem distribution.
- **2026-07** — Announced Agentic Session Review for AI-led investigation of captured user sessions.
- **2026-02** — Launched Guides and Surveys, developed from Usetiful’s technology.
- **2025-11** — Acquired Usetiful, its first acquisition; the announcement did not publish a purchase price.

## Links

- Website: https://www.fullstory.com/
- LinkedIn: https://www.linkedin.com/company/fullstory/
- Twitter/X: https://twitter.com/fullstory
- GitHub: https://github.com/fullstorydev
- YouTube: https://www.youtube.com/@FullstoryInc
- Facebook: https://www.facebook.com/getfullstory/

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Profile page: https://yespress.io/fullstory
Published by YesPress — https://yespress.io
Last updated: 2026-10-25