# Fullpath

> Fullpath supplies customer data, marketing automation and AI sales tools to automotive dealerships. Its CDP joins fragmented shopper records and powers personalized outreach, advertising and sales workflows. The company reports serving more than 2,000 dealers across North America and became part of Cox Automotive in June 2026.

- **Headquarters:** Miami, United States
- **Founders:** Aharon Horwitz (CEO and co-founder), Eliav Moshe (CPO and co-founder), Yishai Goldstein (CTO and co-founder)
- **Products:** Customer Data Platform, Group CDP, Audience Activation, Digital Advertising, Website Engagement
- **Notable:** Raised a $40 million growth round led by Riverwood in November 2022., Reports 2,000+ dealership customers across North America., Acquired by Cox Automotive in June 2026.

## Products & services

- **Customer Data Platform** — Unifies dealership CRM, DMS, website and other connected data into resolved shopper profiles.
- **Group CDP** — Cross-store shopper visibility and reporting for dealer groups.
- **Audience Activation** — Personalized automated email and SMS campaigns using first-party shopper data.
- **Digital Advertising** — Automates audience selection, campaign creation and budget optimization across paid channels.
- **Website Engagement** — Data-informed website personalization and lead capture.
- **VINs-Acceleration** — Campaigns focused on specific vehicles, including difficult inventory.
- **Equity** — Uses ownership, finance and valuation data for trade-in-oriented outreach.
- **Omni AI Agent** — Dealership-data assistant for analysis, prospect lists and message drafting.
- **Lead Handling Agent** — Automated email and text follow-up with handoff to representatives.
- **Agentic CRM** — AI-assisted sales workspace; announced January 2026 and still described as beta in August documentation.
- **Dynamic Payments** — Uses dealer inventory and approved settings to syndicate vehicle payment offers.
- **Managed Services** — Custom campaigns, reporting, consultation and platform optimization.

## Achievements

- Raised a $40 million growth round led by Riverwood in November 2022.
- Reports 2,000+ dealership customers across North America.
- Acquired by Cox Automotive in June 2026.
- Newbold BMW vendor case study reports 20 purchases from previously lost leads.

## Latest updates

- **2026-01** — Announced Agentic CRM in beta for selected clients.
- **2026-04** — Cox Automotive announced an agreement to acquire 100% of Fullpath on April 23.
- **2026-06** — Fullpath news and integration documentation report the acquisition closed.
- **2026-08** — Help documentation continues to describe Agentic CRM as beta.
- **2026-09** — September 23 documentation details KBB, Autotrader and Cox Consumer Intelligence buying signals.

## Links

- Website: https://www.fullpath.com/
- LinkedIn: https://www.linkedin.com/company/fullpathcdxp/
- Twitter/X: https://twitter.com/FullpathCDXP
- YouTube: https://www.youtube.com/@fullpathcdxp
- Instagram: https://www.instagram.com/fullpathcdxp/
- Facebook: https://www.facebook.com/fullpathcdxp

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Profile page: https://yespress.io/fullpath
Published by YesPress — https://yespress.io
Last updated: 2026-09-30