# FULLBEAUTY Brands

> FULLBEAUTY Brands is a New York-based online retailer and holding company dedicated to plus-size and extended-size fashion for women and men. Tracing its roots to 1901, it operates a portfolio of 15+ brands - including Woman Within, Roaman's, Catherines, Jessica London, ELOQUII, CUUP, Swimsuits For All, KingSize, Avenue, Dia & Co and BrylaneHome - serving customers in sizes 12 and up with apparel, intimates, swimwear, shoes, accessories, beauty and home goods. Once a catalog mail-order pioneer, the company now positions itself as a digital-first destination and marketplace for inclusive fashion.

- **Founded:** 1901
- **Headquarters:** New York, New York, United States
- **Team size:** ~1,900 employees
- **Products:** Woman Within, Roaman's, KingSize, Jessica London, BrylaneHome
- **Notable:** Over 120 years of continuous focus on the plus-size customer, dating to 1901., Built a portfolio of 15+ owned brands spanning apparel, intimates, swimwear, footwear, beauty and home., Completed at least five acquisitions since 2020 (Catherines, ELOQUII, CUUP, Dia & Co, Avenue) to consolidate size-inclusive fashion.

## Products & services

- **Woman Within** — Value-focused plus-size women's apparel and the brand descended from the company's original 1924 fashion catalog.
- **Roaman's** — Plus-size women's fashion brand, the company's first acquisition in 1982.
- **KingSize** — Men's big-and-tall apparel, footwear and accessories.
- **Jessica London** — Elevated plus-size women's fashion and workwear.
- **BrylaneHome** — Home furnishings and lifestyle goods sized for comfort and everyday living.
- **Swimsuits For All** — Size-inclusive swimwear brand acquired in 2014, known for body-positive campaigns.
- **Catherines** — Extended-size women's apparel brand whose intellectual property was acquired in 2020.
- **ELOQUII** — Trend-forward, digitally-native plus-size women's fashion brand acquired in 2023.
- **CUUP** — Digitally-native, size-inclusive intimates and bra brand acquired in 2023.
- **Dia & Co** — Online marketplace and styling service for plus-size fashion, acquired in 2024.
- **Avenue** — Affordable plus-size specialty apparel brand acquired in 2024.
- **June+Vie / ellos / OneStopPlus** — Additional owned brands and the OneStopPlus multi-brand digital marketplace spanning inclusive apparel and accessories.

## Achievements

- Over 120 years of continuous focus on the plus-size customer, dating to 1901.
- Built a portfolio of 15+ owned brands spanning apparel, intimates, swimwear, footwear, beauty and home.
- Completed at least five acquisitions since 2020 (Catherines, ELOQUII, CUUP, Dia & Co, Avenue) to consolidate size-inclusive fashion.
- Emerged from a 2019 Chapter 11 restructuring and returned to an aggressive acquisition strategy.
- Operates one of the largest dedicated plus-size digital marketplaces via OneStopPlus and Dia & Co.

## Latest updates

- **2024-04** — Acquired Dia & Co, a leading online marketplace and styling service for inclusive fashion, to expand its digital mall of size-inclusive brands.
- **2024-01** — Announced the acquisition of affordable plus-size specialty retailer Avenue.
- **2023-07** — Completed acquisition of digitally-native intimates brand CUUP, entering the multibillion-dollar plus-size intimates market.
- **2023-01** — Acquired trend-forward plus-size brand ELOQUII, adding a digitally-native label to the portfolio.

## Links

- Website: https://www.fbbrands.com
- LinkedIn: http://www.linkedin.com/company/fullbeauty-brands
- Instagram: https://www.instagram.com/fullbeauty/
- Facebook: https://www.facebook.com/FULLBEAUTY/

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Profile page: https://yespress.io/fullbeauty-brands
Published by YesPress — https://yespress.io
Last updated: 2026-07-26