# Full Picture

> Full Picture is a privately held New York entertainment and communications company founded by Desiree Gruber in 1999. Its work combines strategic communications, executive and brand strategy, talent relationships, and production, allowing the firm to move from telling a client's story to creating the event, partnership, show, podcast, or cultural moment that makes the story worth telling.

- **Founded:** 1999
- **Headquarters:** New York, United States
- **Founders:** Desiree Gruber (Founder and CEO)
- **Products:** Strategic Communications, Executive and Brand Strategy, Full Picture Productions
- **Notable:** Co-created and produced Project Runway through season 16; the program received a Peabody Award and repeated Emmy nominations., Won a 2018 PRSA Big Apple Award and a 2018 Communicator Award for the Google.org and Equal Justice Initiative campaign., Named to The PR Net 100 in 2023, 2025 and 2026.

## Products & services

- **Strategic Communications** — Public relations, media relations, reputation management, positioning, launches, events and integrated campaigns for talent, consumer brands and entertainment properties.
- **Executive and Brand Strategy** — Long-range profile building, partnership design, mission-led activations, network mapping and business development for founders, executives, companies and organizations.
- **Full Picture Productions** — Development and production of television, podcasts, branded content, digital and social programming, live events and activations from New York and Los Angeles.

## Achievements

- Co-created and produced Project Runway through season 16; the program received a Peabody Award and repeated Emmy nominations.
- Won a 2018 PRSA Big Apple Award and a 2018 Communicator Award for the Google.org and Equal Justice Initiative campaign.
- Named to The PR Net 100 in 2023, 2025 and 2026.
- Full Picture Productions says its branded and narrative podcasts have generated more than 2.5 billion impressions.
- Its 2025 Kyle MacLachlan podcast launch reported more than 500 million press impressions, 40 million social impressions and 500,000 video and audio downloads.

## Latest updates

- **2025-02** — The agency led strategic communications for Saturday Night Live's 50th anniversary programming, including the NBC special and the Radio City Music Hall homecoming concert.
- **2025** — Full Picture Productions created iHeart's 'What Are We Even Doing?' with Kyle MacLachlan and reported more than 500,000 downloads across video and audio platforms.
- **2026** — The PR Net again named Full Picture to its annual PR Net 100 list and listed new clients including Betches, Environmental Working Group, Lashify and Quenlin Blackwell.

## Links

- Website: https://www.fullpicture.com/
- LinkedIn: https://www.linkedin.com/company/full-picture
- Instagram: https://www.instagram.com/fullpicture/
- Facebook: https://www.facebook.com/FullPictureEnt

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Profile page: https://yespress.io/full-picture
Published by YesPress — https://yespress.io
Last updated: 2026-09-24