# Full Glass Wine Co.

> Full Glass Wine Co. is a Los Angeles holding company that acquires and operates direct-to-consumer wine businesses. Its portfolio combines value retail, personalized wine discovery and specialist curation, with shared technology, marketing and fulfillment behind distinct consumer brands.

- **Founded:** 2023
- **Headquarters:** Los Angeles, United States
- **Founders:** Louis Amoroso (Co-founder and Co-CEO), Neha Kumar (Co-founder and Co-CEO)
- **Products:** Winc, Wine Insiders, Bright Cellars acquisition, Splash Wines, Scout & Cellar
- **Notable:** Company reports seven DTC acquisitions since founding in 2023., Raised USD 14 million Series A in April 2024., Reported Winc technology migration in 90 days.

## Products & services

- **Winc** — Online wine shopping and membership with approachable wines and personalized discovery.
- **Wine Insiders** — Curated online wine retail emphasizing selection and value.
- **Bright Cellars acquisition** — Subscription wine business acquired for its customer relationships and personalized matching capabilities; historical acquisition, not a claim of a separate current storefront.
- **Splash Wines** — Value-oriented curated cases and wine subscriptions.
- **Scout & Cellar** — Wine retail, tastings and independent consultants; proprietary Clean-Crafted testing standards.
- **Wine Access** — Expert-selected wines, wine clubs and educational storytelling.
- **Cameron Hughes Wine** — Exclusive wine lots; currently presented by Full Glass as available through Wine Insiders.
- **Petalscape** — Scout & Cellar California Sauvignon Blanc and red blend in paper-based Frugal Bottles; announced retail price $23.

## Achievements

- Company reports seven DTC acquisitions since founding in 2023.
- Raised USD 14 million Series A in April 2024.
- Reported Winc technology migration in 90 days.
- DRINKS case study reports 46% conversion-rate and 13% average-order-value increases after the Winc migration; vendor-reported results.

## Latest updates

- **2026-07** — Scout & Cellar launched Petalscape Sauvignon Blanc and red blend in paper-based Frugal Bottles, announced at $23 per bottle.
- **2026-07** — July 29 side letter with AMASS terminated the February 2024 wine purchase agreement and substituted a $427,000 settlement for a $4 million purchase obligation.
- **2026-06** — Neha Kumar discussed DTC wine in Beverage Industry’s Sip & Learn podcast.
- **2026-05** — Kumar discussed integration and wine unit economics on DTC Podcast episode 610.

## Links

- Website: https://www.fullglass.wine/
- LinkedIn: https://www.linkedin.com/company/fullglasswineco/
- Instagram: https://www.instagram.com/fullglasswineco/

---

Profile page: https://yespress.io/full-glass-wine-co
Published by YesPress — https://yespress.io
Last updated: 2026-10-06