# FTD

> FTD is a floral commerce and logistics network that turns an online order into a locally made delivery, while also selling software, marketing, supplies and order flow to independent florists. Founded as a telegraph relay among florists in 1910, the private company now spans consumer brands including FTD and ProFlowers and, after its 2023 merger with From You Flowers, pairs a large ecommerce operation with a florist network advertised at more than 30,000 shops in over 125 countries.

- **Founded:** 1910
- **Headquarters:** Chicago, United States
- **Founders:** John Valentine (Founding leader), Founding florist collective (Founders)
- **Team size:** LinkedIn lists 501-1,000 employees; supplied third-party data estimates 1,400.
- **Products:** FTD.com, ProFlowers, Florist Network, Mercury HQ, FTD Florists Online
- **Notable:** Created the first flowers-by-wire service in the United States in 1910., Introduced the Mercury Man mark in 1914 as a symbol of speed and communication., Launched FTD.com in 1994, bringing the network into consumer ecommerce.

## Products & services

- **FTD.com** — Consumer ecommerce for locally delivered and shipped flowers, plants, gift baskets and occasion gifts, including same-day options.
- **ProFlowers** — Consumer flower and gifting brand added to FTD’s portfolio in 2014 and retained through the 2019 asset sale.
- **Florist Network** — Order exchange and fulfillment network connecting consumer demand with local florist members in the United States and internationally.
- **Mercury HQ** — Cloud-based shop management system for handling orders and running a flower shop from multiple devices.
- **FTD Florists Online** — Shopify-powered ecommerce websites and digital marketing support for independent florists.
- **FTD Marketplace and Flower Exchange** — Wholesale flowers, containers, supplies, equipment and hardgoods for florist members.
- **Florist business services** — Marketing, payment, education and operational support designed for retail flower shops.

## Achievements

- Created the first flowers-by-wire service in the United States in 1910.
- Introduced the Mercury Man mark in 1914 as a symbol of speed and communication.
- Launched FTD.com in 1994, bringing the network into consumer ecommerce.
- Built a florist network publicly described as more than 30,000 shops in over 125 countries.
- Completed a 2023 merger with From You Flowers intended to nearly double order flow into the florist network.
- Reached its 115th anniversary in 2025.

## Latest updates

- **2025** — FTD marked its 115th anniversary.
- **2023-05** — FTD and From You Flowers completed their merger; From You Flowers founder Michael Chapin became CEO of the combined companies.
- **2023** — FTD promoted a renewed florist-member proposition including Mercury HQ, Shopify-powered florist sites and increased order flow from the merger.
- **2019-08** — An affiliate of Nexus Capital Management acquired FTD’s consumer and florist businesses, including FTD, ProFlowers and the florist network, following a bankruptcy auction.

## Links

- Website: https://www.ftd.com/
- LinkedIn: https://www.linkedin.com/company/ftd
- Twitter/X: https://twitter.com/FTDFlowers
- YouTube: https://www.youtube.com/FTDFlowers
- Instagram: https://www.instagram.com/FTDFlowers/
- Facebook: https://www.facebook.com/FTDflowers/

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Profile page: https://yespress.io/ftd
Published by YesPress — https://yespress.io
Last updated: 2026-08-15