# Fruchtman Marketing

> Fruchtman Marketing is a privately held, women-owned boutique agency focused exclusively on the jewelry trade. Founded by Ellen and Michael Fruchtman in 1981 and acquired in 2026 by Erin Moyer-Carballea and Manuel Carballea, it combines full-service creative and media work with paid search, social, Shopify development, video, and business advice for independent jewelers, manufacturers, designers, and trade groups across North America.

- **Founded:** 1981
- **Headquarters:** Miami, United States
- **Founders:** Ellen Fruchtman (Founder and former President), Michael Fruchtman (Co-founder and former owner)
- **Products:** Full-service jewelry marketing, Paid search and SEO, Digital and social marketing, Shopify website development, Business and marketing consulting
- **Notable:** Built a 45-year operating history from a $750 family loan in 1981., Credits itself with more than 150 creative awards., Earned Google Partner status for paid-search work.

## Products & services

- **Full-service jewelry marketing** — Annual planning, budget development, brand positioning, creative, media planning and placement, public relations, content, and campaign execution delivered by a dedicated cross-functional team.
- **Paid search and SEO** — Google and Bing paid-search management, organic search, local visibility, analytics, and emerging answer-engine optimization for jewelry businesses.
- **Digital and social marketing** — Digital display, geotargeting, remarketing, Facebook advertising, social management, email campaigns, and retailer-brand co-op programs.
- **Shopify website development** — Strategy-led ecommerce design and development, including sitemaps, copy, product organization, POS integration, SEO structure, training, and launch.
- **Business and marketing consulting** — Independent assessments plus advice on strategy, financial management, operations, sales training, HR, and marketing budgets.
- **Spot Envy video library** — Customizable, high-production-value commercials licensed to jewelers, including store branding and single-market usage.
- **Fruchtman.AI** — An agency offering that combines data and AI-supported precision with human-led brand storytelling and strategy.

## Achievements

- Built a 45-year operating history from a $750 family loan in 1981.
- Credits itself with more than 150 creative awards.
- Earned Google Partner status for paid-search work.
- Built a weekly Findings newsletter audience of more than 10,000 jewelry retailers and industry professionals.
- Presented at major jewelry trade events including JCK Las Vegas, RJO, Atlanta Jewelry Show, and the Centurion Jewelry Show.
- Expanded from traditional advertising to a business where digital represented at least 60 percent of work by 2019.
- Completed a planned ownership succession in 2026 while retaining the team and jewelry-only positioning.

## Latest updates

- **2026-09** — CEO Erin Moyer-Carballea turned an Emmy Awards appearance into a Lewis Jewelers activation with red-carpet photography, social content, and a dedicated product landing page.
- **2026-09** — Published new guidance distinguishing purposeful social-media marketing from routine posting.
- **2026-08** — Announced a new Shopify website project for Scott's Custom Jewelers of Dublin, Ohio.
- **2026-05** — Erin Moyer-Carballea and Manuel Carballea assumed ownership; the headquarters moved to Miami while the team and boutique operating model remained in place.
- **2026-05** — David Turgeon became Chief Client Officer and Shane O'Neill became Chief Strategy and Growth Officer.

## Links

- Website: https://fruchtman.com
- LinkedIn: https://www.linkedin.com/company/fruchtman-marketing
- Twitter/X: https://twitter.com/fruchtman
- Instagram: https://www.instagram.com/fruchtman.agency/
- Facebook: https://www.facebook.com/fruchtmanmarketing

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Profile page: https://yespress.io/fruchtman-marketing
Published by YesPress — https://yespress.io
Last updated: 2026-09-20