# Frost Prioleau

> Frost Prioleau is the co-founder and Executive Chairman of Simpli.fi, the Fort Worth advertising technology and workflow software company he led as CEO from its founding in 2010 until June 2025. His earlier career included manufacturing, Intraware, Blue Bridge Capital, and Personifi, which Collective Media acquired in 2008. In March 2026, he was appointed to Fort Worth ISD’s Board of Managers.

- **Role:** Co-founder and Executive Chairman at Simpli.fi
- **Organizations:** Simpli.fi, Personifi, Collective Media, Intraware, Plynetics Express Corporation, Blue Bridge Capital, Critical Path, Fort Worth Independent School District, Stockyards/Northside Tax Increment Reinvestment Zone
- **Education:** Bachelor of Science in Engineering Management Systems, Princeton University
- **Known for:** Co-founded Simpli.fi and led it as CEO for 15 years., Led Simpli.fi through a 2021 investment valuing the company at approximately $1.5 billion., Named one of The Software Report’s Top 50 SaaS CEOs of 2020.

## Career timeline

- **Early career** — Worked on the conveyor line and later in sales at his family’s aerospace metal-casting foundry.
- **1982** — Graduated from Princeton University.
- **1989-1998** — President and CEO of Plynetics Express Corporation, a rapid prototyping and manufacturing company.
- **2000-2002** — Executive Vice President of eServices at Intraware from May to December 2000, then President from December 2000 to August 2002.
- **2003** — Moved to Fort Worth; became managing partner of Blue Bridge Capital in September.
- **2004** — Became a director of Critical Path in February, according to its SEC filing.
- **2005-2008** — Founded and led Personifi; Collective Media acquired the contextual and behavioral targeting business in 2008.
- **2010** — Co-founded Simpli.fi with Paul Harrison and Armin Roehrl; became CEO.
- **2017** — GTCR acquired a majority stake in Simpli.fi; Prioleau remained CEO.
- **2021** — Blackstone’s investment, completed October 1, valued Simpli.fi at approximately $1.5 billion.
- **2025** — Transitioned to Executive Chairman as Cali Tran assumed the CEO role on June 16.
- **2026** — Appointed to the Fort Worth ISD Board of Managers on March 24; also appointed to the Stockyards/Northside TIF board for a term beginning January 1, 2026, through December 31, 2027.

## Achievements

- Co-founded Simpli.fi and led it as CEO for 15 years.
- Led Simpli.fi through a 2021 investment valuing the company at approximately $1.5 billion.
- Named one of The Software Report’s Top 50 SaaS CEOs of 2020.
- Won the 2017 Fort Worth Inc. Entrepreneur of Excellence award in Media & Communications.
- Finalist for EY Entrepreneur of the Year in 2018.
- Simpli.fi reported over 140,000 campaigns for 40,000 advertisers in a typical month in its June 2025 succession announcement.

## Latest updates

- **2026-09** — Simpli.fi launched Simpli.Hub on September 22, enabling local campaign activation within corporate brand guidelines; this is a company update during his tenure as Executive Chairman.
- **2026-03** — Appointed to Fort Worth ISD’s nine-member Board of Managers on March 24.
- **2026-01** — Term on the Stockyards/Northside TIF board began January 1, following a December 9, 2025 city resolution.
- **2025-06** — Moved to Executive Chairman as Cali Tran became CEO on June 16.

## Links

- Website: https://simpli.fi/
- LinkedIn: https://www.linkedin.com/in/frost
- Twitter/X: https://x.com/phrossed

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Profile page: https://yespress.io/frost-prioleau
Published by YesPress — https://yespress.io
Last updated: 2026-10-12