# Frill

> Frill is a bootstrapped SaaS company that gives product teams one place to collect customer feedback, run a public voting board, share a roadmap, and post release announcements. Founded in 2019 by Mike Hill and Thomas Garrood, it bundles three tools product teams usually buy separately - a feedback board, a roadmap, and a changelog - into an affordable, embeddable widget. Positioned as a cheaper, simpler alternative to Canny, it starts at $25 a month and is used by SaaS businesses, agencies, and solo founders who want to ship what customers actually ask for.

- **Founded:** 2019
- **Headquarters:** Sydney, Australia
- **Founders:** Mike Hill (Co-Founder), Thomas Garrood (Co-Founder & CTO)
- **Team size:** ~6 employees
- **Products:** Ideas, Roadmap, Announcements, Widget, Surveys
- **Notable:** Built and sustained a profitable, bootstrapped SaaS with no external funding, 5.0-star reception on Product Hunt, Widely cited as an affordable alternative to Canny and other pricier feedback suites

## Products & services

- **Ideas** — A voting board where customers submit feature requests and feedback, upvote each other's ideas, and discuss - so teams can see what to prioritise. Organised by status, topics, and categories.
- **Roadmap** — A public, visual roadmap that displays ideas in status columns (Future, In Development, Shipped) so customers can see what's coming.
- **Announcements** — A changelog for product updates and release notes with rich text and images; customers can subscribe for notifications when a request they voted for ships.
- **Widget** — An embeddable widget that surfaces feedback forms, roadmap, and announcements directly inside a product so customers never have to leave the app.
- **Surveys** — In-app NPS, CSAT, Quick Polls, and Product-Market Fit surveys to measure satisfaction and gather signal.

## Achievements

- Built and sustained a profitable, bootstrapped SaaS with no external funding
- 5.0-star reception on Product Hunt
- Widely cited as an affordable alternative to Canny and other pricier feedback suites
- Bundled three separate product tools - feedback board, roadmap, changelog - into one product
- Part of co-founder Mike Hill's portfolio of five self-funded SaaS products

## Latest updates

- **2022-03** — Launched embeddable Widgets so feedback, roadmap, and announcements can live inside a product.
- **2022-01** — Added in-app surveys - NPS, CSAT, Quick Polls, and PMF surveys.
- **2021-05** — Public launch on Product Hunt as a feedback, roadmap, and announcements tool.

## Links

- Website: https://frill.co
- LinkedIn: https://www.linkedin.com/company/frill-co

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Profile page: https://yespress.io/frill
Published by YesPress — https://yespress.io
Last updated: 2026-08-06