# Frich

> Frich is a New York-based social finance app for Gen Z that turns money - historically the most awkward topic on earth - into a shared, anonymous conversation. Users answer a daily 'Question of the Day' and benchmark their spending, saving, debt, and parental support against real peers in similar cities and tax brackets. Founded in 2021 by former NYU Abu Dhabi classmates Katrin Kaurov and Aleksandra Medina, Frich has grown past one million users and monetizes through a B2B model, partnering with credit unions and regional banks that want to reach younger members.

- **Founded:** 2021
- **Headquarters:** New York, United States
- **Founders:** Katrin Kaurov (Co-Founder & CEO), Aleksandra Medina (Co-Founder & Chief Product Officer)
- **Team size:** ~15 employees (reported as a 6-person team at the 2024 seed announcement)
- **Products:** Frich App, Question of the Day, Frich for Financial Institutions (B2B), Gen Z Financial Insights & Studies
- **Notable:** Raised $2.8M seed round in May 2024 led by Restive Ventures, Grew past 1 million Gen Z users (from ~500,000 to 800,000+ within months), Launched B2B enterprise offering for credit unions and banks in 2023

## Products & services

- **Frich App** — A social finance app for Gen Z where users anonymously answer a daily 'Question of the Day' and benchmark their spending, saving, debt, rent, and parental support against real peers in similar cities and tax brackets.
- **Question of the Day** — The core engagement loop - a daily poll on a money topic most people avoid discussing, which rewards users with points and surfaces aggregated peer insights.
- **Frich for Financial Institutions (B2B)** — An enterprise offering that lets credit unions and regional banks acquire and engage Gen Z members through Frich's community and data, launched in 2023.
- **Gen Z Financial Insights & Studies** — Aggregated, anonymized research on Gen Z money habits derived from the platform's user data, published to media and partners.

## Achievements

- Raised $2.8M seed round in May 2024 led by Restive Ventures
- Grew past 1 million Gen Z users (from ~500,000 to 800,000+ within months)
- Launched B2B enterprise offering for credit unions and banks in 2023
- Featured in TechCrunch, Forbes, Yahoo Finance, Fortune, Business Insider, and BBC
- Published a widely-cited 2025 study on Gen Z financial habits
- Female co-founded fintech recognized in multiple 'Women in Fintech/Technology' features

## Latest updates

- **2025-02** — Frich published a study detailing Gen Z financial habits, drawing on anonymized platform data and earning press coverage.
- **2024-05** — Announced a $2.8M seed round led by Restive Ventures with TruStage, K20, Spartan Innovations, and Antler participating.
- **2023** — Launched B2B business line partnering with credit unions and regional banks to reach Gen Z members.

## Links

- Website: https://getfrich.com
- LinkedIn: http://www.linkedin.com/company/frichmoney
- Twitter/X: https://twitter.com/frichapp
- Instagram: https://www.instagram.com/frichapp
- TikTok: https://www.tiktok.com/@frichapp

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Profile page: https://yespress.io/frich-money
Published by YesPress — https://yespress.io
Last updated: 2026-08-05