# Freshpaint

> Freshpaint is a healthcare marketing data platform that collects first-party behavioral data, governs what reaches advertising and analytics vendors, and connects marketing spend to outcomes such as attended appointments. Its platform combines privacy controls, tracker monitoring, consent management, audiences, attribution, and marketing analytics.

- **Founded:** 2019
- **Headquarters:** San Francisco, United States
- **Founders:** Steven Fitzsimmons (Co-founder; former CEO), Michael Malis (Co-founder)
- **Products:** Healthcare Privacy Platform, Web Tracker Monitoring, Consent Management, Freshpaint Audiences, Ad Performance
- **Notable:** July 2024 financing announcement reports 10x revenue growth in 2023., Homepage reports adoption by 300+ healthcare organizations., Freshpaint-published Allergy Partners case study reports cost per lead falling from $300 to $12, a 96% reduction.

## Products & services

- **Healthcare Privacy Platform** — Centralized data collection, server-side integrations, ID masking, destination-specific allowlists and governance for healthcare marketing.
- **Web Tracker Monitoring** — Website tracker discovery, weekly monitoring, risk prioritization, BAA records, shared decisions and activity history.
- **Consent Management** — Captures consent preferences and enforces them at the data layer.
- **Freshpaint Audiences** — Governed retargeting, lookalike and exclusion audience activation.
- **Ad Performance** — Connects advertising activity to attended appointments and revenue.
- **Freshpaint Insights** — Unifies marketing performance, acquisition costs, journeys and attribution across channels.
- **Conversion Rate Optimization** — Analytics, funnels, heatmaps, masked session replay and surveys for understanding website friction.
- **Freshpaint AI** — Natural-language questions and recommendations using marketing, tracker and consent data.
- **Maps and Video** — Privacy-focused embedded maps and video hosting; video includes automatic captions and transcripts.

## Achievements

- July 2024 financing announcement reports 10x revenue growth in 2023.
- Homepage reports adoption by 300+ healthcare organizations.
- Freshpaint-published Allergy Partners case study reports cost per lead falling from $300 to $12, a 96% reduction.
- Y Combinator Summer 2019 participant.

## Latest updates

- **2026-03** — Ray Mina, previously CMO since 2022, appointed CEO.
- **2026-09** — September 29 release describes expanded heatmaps and masked session replay, paid and unpaid attribution touchpoints, broader Freshpaint AI data access, shared tracker risk workflows, automatic video captions and new integrations.

## Links

- Website: https://www.freshpaint.io
- LinkedIn: https://www.linkedin.com/company/freshpaint-data/
- Twitter/X: https://twitter.com/freshpaint_app
- GitHub: https://github.com/freshpaint-io
- YouTube: https://www.youtube.com/@freshpaintio
- Facebook: https://facebook.com/people/Freshpaint/100063723653569/

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Profile page: https://yespress.io/freshpaint
Published by YesPress — https://yespress.io
Last updated: 2026-10-03