# FreshDirect

> FreshDirect is a New York online grocer that buys, prepares, packs and delivers food through a centralized, temperature-controlled operation rather than sending gig workers into stores. Its website and apps combine supermarket staples with farm-direct produce, meat, seafood, prepared meals, catering and office supplies, while subscriptions and delivery fees supplement product margins. The model gives FreshDirect unusual control over freshness and selection, but it also carries the fixed costs and execution risk of warehouses, food production and refrigerated delivery.

- **Founded:** 1999
- **Headquarters:** Bronx, New York, United States
- **Founders:** Jason Ackerman (Co-founder and former CEO), Joe Fedele (Co-founder and former CEO)
- **Team size:** Approximately 3,000 employees
- **Products:** Online grocery marketplace, FreshDirect prepared foods, DeliveryPass, FreshDirect Business, Peak Quality ratings
- **Notable:** Pioneered large-scale online fresh grocery delivery in New York, with its first customer delivery in 2002., Recorded more than 65.7 million customer orders since launch, according to its impact report., Reports that experts taste and assess more than 800 fresh products daily.

## Products & services

- **Online grocery marketplace** — Website and mobile shopping for produce, meat, seafood, dairy, bakery, pantry, household goods, wine and other everyday groceries.
- **FreshDirect prepared foods** — Chef-prepared meals, meal bundles, deli items, platters and catering produced or assembled for convenient home and office eating.
- **DeliveryPass** — Recurring membership with free delivery on eligible orders, reserved timeslots and member offers; current listed options include monthly, six-month and annual plans.
- **FreshDirect Business** — Office pantry, beverage, catering and supply delivery with corporate account support and recurring-order features.
- **Peak Quality ratings** — Expert tasting and rating signals for seasonal produce and seafood to help online shoppers choose perishable food.
- **FreshDirect on Uber Eats** — Same-day and on-demand access to FreshDirect's catalog through Uber Eats in New York City, often with delivery in about an hour.
- **FreshDirect on Main** — A temporary Southampton, New York retail experiment featuring seasonal, local and signature grocery products.

## Achievements

- Pioneered large-scale online fresh grocery delivery in New York, with its first customer delivery in 2002.
- Recorded more than 65.7 million customer orders since launch, according to its impact report.
- Reports that experts taste and assess more than 800 fresh products daily.
- Reports sourcing 90% of its produce directly from farms.
- Generated $2 billion in local sales since 2002, according to its impact report.
- Donated 24 million pounds of food to City Harvest over the course of the partnership.
- Opened a large automated Bronx headquarters and fulfillment campus in 2018.
- Opened its first temporary physical retail location in Southampton in May 2025.

## Latest updates

- **2023-12** — Getir completed its acquisition of FreshDirect from Ahold Delhaize USA.
- **2025-03** — FreshDirect launched on Uber Eats in New York City, its first on-demand partnership with a third-party marketplace.
- **2025-05** — FreshDirect opened FreshDirect on Main, a temporary first physical store in Southampton, New York.
- **2025-12** — The company published its 2026 food trend forecast, highlighting wider flavor exploration, changing drinking habits and interest in U.S.-made products.
- **2026-06** — FreshDirect raised a reported $100 million loan from UBS to support technology and AI investment.

## Links

- Website: https://www.freshdirect.com
- LinkedIn: https://www.linkedin.com/company/freshdirect
- Twitter/X: https://www.twitter.com/FreshDirect
- YouTube: https://www.youtube.com/FreshDirect
- Instagram: https://www.instagram.com/freshdirect
- Facebook: https://www.facebook.com/FreshDirect/
- TikTok: https://www.tiktok.com/@freshdirect

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Profile page: https://yespress.io/freshdirect
Published by YesPress — https://yespress.io
Last updated: 2026-08-15