# Fresh Factory

> Fresh Factory is an Indonesian smart cold chain fulfillment platform that operates a network of hyperlocal micro cold-storage hubs, transportation, and fulfillment software so food, beverage, and other temperature-sensitive brands can store, pick, pack, and deliver perishable goods to consumers and retailers faster and cheaper. Founded in Jakarta in 2020 and part of Y Combinator's Winter 2022 batch, it functions as an outsourced cold-chain backbone for e-commerce sellers and MSMEs across Indonesia.

- **Founded:** 2020
- **Headquarters:** Jakarta, Indonesia
- **Founders:** Larry Ridwan (Founder & CEO), Widijastoro Nugroho (Co-Founder & Chief Commercial Officer), Andre Septiano (Co-Founder & Chief Financial Officer)
- **Team size:** ~190 employees (100 reported at YC listing, ~190 in later company data)
- **Products:** Fulfillment, Transport, Enabler, Processing, B2B Procurement
- **Notable:** Selected for Y Combinator's Winter 2022 batch., Raised a combined US$8.65M+ across seed and pre-Series A rounds., Expanded from 20 to over 40 cold-storage fulfillment centers across 22 cities within roughly a year.

## Products & services

- **Fulfillment** — Hyperlocal cold-storage-based order fulfillment - storing, picking, and packing perishable and frozen products across a network of micro cold-storage hubs.
- **Transport** — Temperature-controlled transportation and last-mile delivery for chilled and frozen goods.
- **Enabler** — End-to-end e-commerce enablement service that lets brands outsource warehousing, inventory, order management, and delivery for temperature-sensitive products.
- **Processing** — Fresh product processing and value-added handling within cold facilities.
- **B2B Procurement** — B2B sourcing and procurement service for cold-chain and food businesses.
- **Cross Border** — Cross-border cold-chain logistics service for imported and exported perishable goods.
- **Cold Storage Rental (Sewa Gudang Dingin)** — Rentable hyperlocal cold and freezer warehouse space for businesses that need flexible, decentralized storage.

## Achievements

- Selected for Y Combinator's Winter 2022 batch.
- Raised a combined US$8.65M+ across seed and pre-Series A rounds.
- Expanded from 20 to over 40 cold-storage fulfillment centers across 22 cities within roughly a year.
- Grew annualized GMV approximately 10x year over year.
- Processed over 1 million orders annually.
- Signed enterprise clients including Danone, Eden Farm, and Kin Dairy Fresh Milk.
- Founder Larry Ridwan recognized with Indonesia's national development medal (Satyalancana).

## Latest updates

- **2023-04** — Raised US$4.15M pre-Series A led by SBI Ven Capital; announced plan to scale to 100+ cold-storage centers across 50 cities by end of 2023 and expand into Sumatra, Sulawesi, and Kalimantan.
- **2022-06** — Closed US$4.5M seed round led by East Ventures to expand its hyperlocal cold-chain network.
- **2022-01** — Joined Y Combinator's Winter 2022 batch.

## Links

- Website: https://freshfactory.id
- LinkedIn: https://www.linkedin.com/company/freshfactoryid/
- Instagram: https://www.instagram.com/freshfactory_id/
- Facebook: https://facebook.com/people/Fresh-Factory-Indonesia/100064189328896/

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Profile page: https://yespress.io/fresh-factory-yc-w22
Published by YesPress — https://yespress.io
Last updated: 2026-07-31