# Freestyle

> Freestyle is a Santa Monica-based, high-performance baby care company building premium diapers and wipes for modern parents who refuse to choose between performance, clean materials, and good design. Founded in 2022 by two dads, Russ Wallace and Mike Constantiner, the brand pairs proprietary absorbency technology (its BambooTek tree-free core and 7-layer Skin Shield system) with Total Chlorine Free, EWG Verified materials. After closing a $10M Series A led by Silas Capital in March 2026, Freestyle is scaling across Walmart, Target, Whole Foods, Amazon, and its own subscription channel.

- **Founded:** 2022
- **Headquarters:** Santa Monica, California, United States
- **Founders:** Russ Wallace (Co-Founder & CEO), Mike Constantiner (Co-Founder & Chief Brand Officer)
- **Team size:** ~45 employees
- **Products:** Skin Shield Diapers, BambooTek Diapers, Ultra Clean Water Wipes, Apparel & Accessories
- **Notable:** Closed a $10M Series A led by Silas Capital in March 2026, Won a Good Housekeeping Parenting Award for its diapers, Launched nationwide in Walmart and Target

## Products & services

- **Skin Shield Diapers** — High-performance disposable diapers with a 7-layer protection system and up to 14x better absorption, made with Total Chlorine Free (TCF) materials and EWG Verified. Available retail and by subscription from about $70/month.
- **BambooTek Diapers** — 100% tree-free diapers built around a certified organic bamboo pulp core, marketed as 55% more absorbent than the leading plant-based diaper. Available at Amazon and retailers including Whole Foods.
- **Ultra Clean Water Wipes** — 99% water bamboo wipes for sensitive skin, hypoallergenic and non-toxic. Subscription from about $15/month.
- **Apparel & Accessories** — Branded extras such as the Baby Maker Sport Tee and Baby Maker Hat that extend the artist-designed brand world.

## Achievements

- Closed a $10M Series A led by Silas Capital in March 2026
- Won a Good Housekeeping Parenting Award for its diapers
- Launched nationwide in Walmart and Target
- Expanded into Whole Foods with BambooTek diapers
- Net Zero Plastic Waste certified
- EWG Verified and Total Chlorine Free product lines

## Latest updates

- **2026-03** — Closed a $10M Series A led by Silas Capital, with ECP Growth, Mucker Capital, Adapt Ventures, and Superangel participating, to fund product development, supply chain, and brand building.
- **2026-03** — Announced nationwide retail expansion across Walmart and Target doors while growing its digital subscription base.

## Links

- Website: https://freestyle.world
- LinkedIn: https://www.linkedin.com/company/freestyledotworld
- Twitter/X: https://x.com/freestyleworld
- Instagram: https://www.instagram.com/freestyle.world/
- Facebook: https://www.facebook.com/freestyledotworld/

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Profile page: https://yespress.io/freestyle
Published by YesPress — https://yespress.io
Last updated: 2026-06-09