# Free People

> Free People is a Philadelphia-based bohemian lifestyle brand for women, part of Urban Outfitters, Inc. (URBN). Rooted in the counterculture store that Dick Hayne opened near Penn's campus in 1970 and relaunched as a wholesale label in 1984, it now sells eclectic, vintage-influenced apparel, accessories, shoes, intimates and beauty across its own boutiques, wholesale accounts and freepeople.com. Its fast-growing activewear spin-off, FP Movement, has made Free People URBN's second-largest brand, with roughly $1.5 billion in annual revenue.

- **Founded:** 1984
- **Headquarters:** Philadelphia, Pennsylvania, United States
- **Founders:** Richard "Dick" Hayne (Founder (opened the original 1970 store; launched Free People as a wholesale line in 1984); Chairman & CEO of URBN)
- **Team size:** ~8,000 employees (Free People brand)
- **Products:** Women's apparel, Accessories, shoes & intimates, FP Movement, FP Beauty & Wellness, free-est
- **Notable:** Grew into Urban Outfitters, Inc.'s second-largest brand by revenue (~$1.5B)., Built FP Movement into a fast-growing activewear line posting ~30% year-over-year sales growth., Operates 130+ freestanding boutiques across the U.S. and Canada, plus a Rockefeller Center flagship.

## Products & services

- **Women's apparel** — Bohemian, vintage-influenced dresses, tops, denim and outerwear.
- **Accessories, shoes & intimates** — Footwear, jewelry, bags, lingerie and Intimately Free People.
- **FP Movement** — Activewear line spanning hike, court sports, run, studio and ski; sold DTC and via wholesale (Nordstrom, Dick's Sporting Goods).
- **FP Beauty & Wellness** — Cosmetics, skincare, supplements, crystals and books.
- **free-est** — Younger, trend-forward store concept and sub-line.
- **E-commerce** — freepeople.com and fpmovement.com online stores.

## Achievements

- Grew into Urban Outfitters, Inc.'s second-largest brand by revenue (~$1.5B).
- Built FP Movement into a fast-growing activewear line posting ~30% year-over-year sales growth.
- Operates 130+ freestanding boutiques across the U.S. and Canada, plus a Rockefeller Center flagship.
- Expanded to ~1,400 specialty-store wholesale doors worldwide.
- Sponsors professional athletes across tennis, dance and rock climbing through FP Movement.

## Latest updates

- **2026-07** — Opened a new 'free-est' store in Santa Monica, CA (July 17, 2026) and a Free People store in Palm Desert, CA (July 3, 2026).
- **2026-07** — FP Movement launched its first-ever footwear collaboration with ASICS.
- **2026-05** — FP Movement opened a new store in Knoxville, TN (May 29, 2026).
- **2026-01** — URBN earmarked ~$240M in fiscal 2026 for store expansion, technology, logistics; plans up to 16 new Free People and 20 FP Movement stores.
- **2025-01** — Free People division revenue reached ~$1.5B, up from ~$1.3B a year earlier, becoming URBN's second-largest brand.

## Links

- Website: https://www.freepeople.com
- LinkedIn: https://www.linkedin.com/company/free-people
- Twitter/X: https://twitter.com/freepeople
- YouTube: https://www.youtube.com/user/freepeople
- Instagram: https://www.instagram.com/freepeople/
- Facebook: https://www.facebook.com/freepeople
- TikTok: https://www.tiktok.com/@freepeople

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Profile page: https://yespress.io/free-people
Published by YesPress — https://yespress.io
Last updated: 2026-07-26