# Fredrik Thomassen

> Fredrik Thomassen is the Norwegian co-founder and CEO of Superside, a remote creative services company. His earlier work includes journalism at Agderposten, consulting at McKinsey and leading Zalora Indonesia. His public interviews connect the company’s origins to unequal access to international work and describe a leadership approach built around kindness, truth-seeking and speed.

- **Role:** Co-founder and CEO at Superside
- **Organizations:** Superside, Zalora Indonesia, McKinsey & Company, Agderposten, Royal Norwegian Navy
- **Nationality:** Norwegian
- **Education:** Norwegian School of Economics (NHH), London School of Economics and Political Science, Winter 2016 accelerator batch, Y Combinator
- **Known for:** Co-founded and leads Superside, a company in Y Combinator’s Winter 2016 batch., Built a remote creative business whose current YC profile describes more than 800 team members across over 70 countries., Developed Superside from a broad task marketplace into a subscription creative partner serving enterprise brands.

## Career timeline

- **Before 2014** — Worked as a journalist at Agderposten and as a consultant at McKinsey & Company; also served in the Royal Norwegian Navy.
- **2014-2015** — Led Zalora Indonesia before leaving to start the business that became Superside.
- **2015** — Started Konsus, later renamed Superside.
- **2016** — Konsus joined Y Combinator’s Winter 2016 batch.
- **2018** — Moved toward design-only services and subscriptions, a transition he connects to finding product-market fit.
- **2023** — Spoke at NHH’s spring conference about responding to the First Republic Bank crisis.
- **2025** — Discussed abandoning OKRs and expanding AI-assisted creative workflows in public interviews.
- **2026** — Continues as Superside CEO; Superside announced its Brand Brain platform update in March.

## Achievements

- Co-founded and leads Superside, a company in Y Combinator’s Winter 2016 batch.
- Built a remote creative business whose current YC profile describes more than 800 team members across over 70 countries.
- Developed Superside from a broad task marketplace into a subscription creative partner serving enterprise brands.

## Latest updates

- **2026-03** — Superside announced a redesigned Superspace with Brand Brain, which carries brand guidelines, decisions and feedback into creative workflows.
- **2025-05** — Superside published an account of Thomassen’s Lead the Team interview on remote creativity and AI-assisted briefing.
- **2025-02** — Discussed independent thinking, abandoning OKRs and adapting the business model on Not Another CEO.

## Links

- Website: https://www.superside.com/
- LinkedIn: https://www.linkedin.com/in/fredrikthomassen/
- Twitter/X: https://x.com/f_thomassen

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Profile page: https://yespress.io/fredrik-thomassen
Published by YesPress — https://yespress.io
Last updated: 2026-10-16