# Freddie Heygate

> Freddie Heygate is CEO, North America at Just After Midnight, a London-founded managed cloud services and 24/7 digital support company now part of the Ultima group. After spending five years building JAM's Asia-Pacific operations from Singapore, he relocated to Austin, Texas in January 2024 to lead the company's US expansion. With a background spanning digital consultancy, marketing, and business development at agencies including Reading Room and The Drum, Freddie brings over a decade of cross-continental experience helping global brands like Ford, Abbott, and Vodafone keep their digital infrastructure running around the clock.

- **Role:** CEO, North America at Just After Midnight
- **Organizations:** Just After Midnight, Ultima Business Solutions, Reading Room, The Drum, Rosewood Advertising Limited
- **Nationality:** British
- **Education:** GCSEs, Kingham Hill School, Film Production Diploma in Media, New York Film Academy (NYFA)
- **Known for:** Built and led Just After Midnight's Asia-Pacific operations from Singapore for five years (2019-2024), Led technical delivery of Heineken AR Cheers campaign — Singapore's first nationally deployed web AR campaign without a native app, for F1 sponsorship, Drove JAM's recognition as an AWS Advanced Consulting and Well-Architected Partner

## Career timeline

- **pre-2015** — Worked at Rosewood Advertising Limited in brand consultancy
- **pre-2015** — Joined Reading Room as Digital Consultant, progressing to Business Development Manager, then Head of Marketing
- **pre-2019** — Head of Marketing at The Drum
- **2015-2016** — Just After Midnight founded by Sam Booth; launched November 2016 with £250k seed funding
- **2019** — Joined Just After Midnight as CEO, Asia; relocated to Singapore
- **2019** — Spoke at Cloud Expo Asia Singapore on 'Building for scale'
- **2019** — Led technical execution of Heineken AR Cheers Campaign for Formula 1 in Singapore — one of the country's first nationally deployed web AR experiences
- **2021** — Just After Midnight acquired by Ultima Business Solutions; Freddie continues as Asia CEO
- **2021** — Spoke at Cloud Expo Asia Singapore again
- **2023** — Listed as speaker at Meet Magento New York 2023
- **2024** — Relocated from Singapore to Austin, Texas; appointed CEO, North America at Just After Midnight
- **2024-present** — Leading US expansion of Just After Midnight, engaging US agencies and enterprise brands

## Achievements

- Built and led Just After Midnight's Asia-Pacific operations from Singapore for five years (2019-2024)
- Led technical delivery of Heineken AR Cheers campaign — Singapore's first nationally deployed web AR campaign without a native app, for F1 sponsorship
- Drove JAM's recognition as an AWS Advanced Consulting and Well-Architected Partner
- Speaker at DrupalCon, Cloud Expo Asia Singapore, Meet Magento New York, British Chamber of Commerce Singapore
- Grew JAM's client base to include Ford, Abbott, Vodafone, Valtech, VML, and Grey
- Supported JAM's integration into the Ultima Business Solutions group post-acquisition
- Co-led AWS webinar on application modernisation with AWS's Amanda Kiemas

## Latest updates

- **2024-01** — Relocated from Singapore to Austin, Texas and took on the role of CEO, North America at Just After Midnight
- **2024-01** — Just After Midnight published 'The British Invasion' blog documenting Freddie's arrival in the US
- **2023-10** — Listed as speaker at Meet Magento New York 2023

## Links

- Website: https://justaftermidnight247.com
- LinkedIn: http://www.linkedin.com/in/fredsheygate
- YouTube: https://www.youtube.com/watch?v=xRn7Rukcng0
- Facebook: https://facebook.com/justaftermidnight247/

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Profile page: https://yespress.io/freddie-heygate
Published by YesPress — https://yespress.io
Last updated: 2026-05-16