# Franki

> Franki is a Los Angeles-based mobile app that reimagines the restaurant review as short-form video. Often described as a 'TikTok for restaurant reviews,' it lets diners discover local spots through authentic video recommendations from vetted local creators, then earns them cash back when they eat and drink at participating venues. Creators earn for posting, consumers earn for going out, and restaurants get measurable, conversion-focused advertising - a three-sided platform aimed at the multibillion-dollar experience economy.

- **Founded:** 2021
- **Headquarters:** Los Angeles, California, United States
- **Founders:** Eugene Varricchio (CEO & Co-founder), Nick Bennett (CPO & Co-founder)
- **Team size:** ~85 employees
- **Products:** Franki App, Social Club Rewards, Adventures, Gigs, Franki for Business
- **Notable:** Paid out over $500,000 to creators on the platform (as of 2024), Launched the first-ever Foodie Creator Fund in 2021, Grew to ~25,000 monthly active users and 5,000+ restaurant listings across ~30 U.S. cities

## Products & services

- **Franki App** — iOS and Android app for discovering local restaurants and bars through short-form video reviews from local creators, with a personalized feed that learns your taste.
- **Social Club Rewards** — Cash-back program: 5% back when dining at participating restaurants with a linked card, plus 1% extra for posting a video review. Includes points, level-up bonuses and referrals.
- **Adventures** — Scavenger-hunt style challenges that guide users to nearby restaurants and reward them for visiting.
- **Gigs** — Video-submission challenges where users compete for cash prizes (e.g. $5-$50) for the best short restaurant walk-through videos.
- **Franki for Business** — Conversion-focused advertising for restaurants and venues with point-of-sale integration and measurable, closed-loop ROI tracking from ad view to purchase.
- **Foodie Creator Fund** — The first-of-its-kind fund launched to support and pay foodie content creators for restaurant reviews.

## Achievements

- Paid out over $500,000 to creators on the platform (as of 2024)
- Launched the first-ever Foodie Creator Fund in 2021
- Grew to ~25,000 monthly active users and 5,000+ restaurant listings across ~30 U.S. cities
- Reported revenue doubling quarter-over-quarter and growing ~30% month-over-month in 2024
- Helped a partner restaurant achieve 10x ROI from eight creator videos in a single month

## Latest updates

- **2024-08** — Franki unveiled a brand refresh and the 'Social Club' cash-back rewards program, alongside 'Adventures' and 'Gigs' features, covered by TechCrunch.
- **2024-08** — Reported ~25,000 monthly active users, 5,000+ restaurant listings, and 30-city footprint; set a target of $500M revenue within five years and expansion to 80-100 travel destinations by 2026.

## Links

- Website: https://frankiapp.com
- LinkedIn: http://www.linkedin.com/company/franki
- YouTube: https://www.youtube.com/channel/UC8fk3IQhf9FhIlReyWtzIfQ
- Instagram: https://www.instagram.com/frankiapp
- Facebook: https://www.facebook.com/frankiapp
- TikTok: https://www.tiktok.com/@frankiapp

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Profile page: https://yespress.io/franki
Published by YesPress — https://yespress.io
Last updated: 2026-07-14