# Frank Pica

> Frank Pica is the CEO and co-founder of Native AI, a New York market-intelligence platform that builds AI-powered digital twins - synthetic consumer personas drawn from billions of real data points - so brands can interrogate their customers in real time instead of waiting weeks for surveys and panels. A repeat operator who helped scale Decide from three people to over a hundred and launched Adyoulike in North America, Pica is betting that consumer research is going through a renaissance, and that generative AI is leading it.

- **Role:** CEO & Co-Founder at Native AI
- **Organizations:** Native AI, OpenWeb, Adyoulike, Vertebrae Inc., Cardinal Hill Media, Decide, WeAre8
- **Nationality:** American
- **Known for:** Co-founded and leads Native AI, building a platform of 300+ million AI consumer personas from billions of real-world data points, Raised a $3.5M seed round (April 2023) led by JumpStart Ventures and Ivy Ventures, with 11 Tribes Ventures and Connetic Ventures participating, Helped scale Decide from three employees to over 100 and from zero to millions in revenue

## Career timeline

- **2012** — Founding member at Decide, a machine-learning company; helped scale it from three employees to over 100 and revenue from zero into the millions
- **2017** — Departs Decide after a five-year run building ML-driven decisioning
- **2019** — Co-founds Native AI in June with a mission to give enterprises always-on access to how consumers think and act
- **2023** — Native AI closes a $3.5M seed round led by JumpStart Ventures and Ivy Ventures to disrupt market research with generative AI and digital twins
- **2025** — Native AI reimagines its flagship Digital Twins feature and is featured by Comcast NBCUniversal LIFT Labs

## Achievements

- Co-founded and leads Native AI, building a platform of 300+ million AI consumer personas from billions of real-world data points
- Raised a $3.5M seed round (April 2023) led by JumpStart Ventures and Ivy Ventures, with 11 Tribes Ventures and Connetic Ventures participating
- Helped scale Decide from three employees to over 100 and from zero to millions in revenue
- Launched Adyoulike in the North American market, which exited roughly two years later
- Board advisor to Vertebrae Inc., later acquired by Snap Inc.
- Built Native AI to a pilot-to-subscription conversion rate exceeding 89% with Fortune 500 clients

## Latest updates

- **2025-07** — Native AI featured by Comcast NBCUniversal LIFT Labs for reshaping market research with digital twins; flagship feature reimagined with new enhancements
- **2023-04** — Native AI closed a $3.5M seed round to scale its generative-AI consumer research platform

## Links

- Website: https://gonative.ai
- LinkedIn: https://www.linkedin.com/in/frankapica
- YouTube: https://www.youtube.com/watch?v=hCHf7Cyw40s

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Profile page: https://yespress.io/frank-pica
Published by YesPress — https://yespress.io
Last updated: 2026-06-24