# Frank Bijman

> Frank Bijman is a Toronto-based gaming marketing executive and Chief Marketing Officer at Boyd Interactive. His public career record connects two eras of regulated gaming: consumer-facing lottery and sports partnerships at De Lotto in the Netherlands, and the online gaming technology business built by Pala Interactive and acquired by Boyd Gaming for $170 million in 2022.

- **Role:** Chief Marketing Officer at Boyd Interactive
- **Organizations:** Boyd Interactive, Pala Interactive, De Lotto
- **Known for:** Helped represent and shape De Lotto partnerships spanning the KNVB Cup, amateur football, gymnastics, judo and beach volleyball., Participated in the 2009 signing that made Toto an official sponsor of the KNVB Cup through the 2011-12 season., Held the CMO role at Pala Interactive through its acquisition by Boyd Gaming for $170 million in 2022.

## Career timeline

- **2009** — Served publicly as commercial director of De Lotto, representing the lottery in television and sports-partnership announcements.
- **2009** — Signed the Toto sponsorship agreement for the KNVB Cup alongside KNVB commercial director Jean-Paul Decossaux and De Lotto managing director Harrie Linders.
- **2010** — Commented publicly as De Lotto's commercial director when the Lotto jackpot reached €27.5 million and approached a possible Dutch record.
- **2011** — Represented De Lotto in the renewed Toto-KNVB relationship that made Toto a principal sponsor of Dutch amateur football.
- **2012** — Was identified as De Lotto's commercial director during brand-development work around Eurojackpot.
- **2022** — Was Chief Marketing Officer of Pala Interactive when Boyd Gaming completed its $170 million acquisition of the company on November 1.
- **2026** — Continues to be publicly listed as Chief Marketing Officer at Boyd Interactive in Toronto.

## Achievements

- Helped represent and shape De Lotto partnerships spanning the KNVB Cup, amateur football, gymnastics, judo and beach volleyball.
- Participated in the 2009 signing that made Toto an official sponsor of the KNVB Cup through the 2011-12 season.
- Held the CMO role at Pala Interactive through its acquisition by Boyd Gaming for $170 million in 2022.
- Continued as Chief Marketing Officer after Pala Interactive and Pala Canada were rebranded collectively as Boyd Interactive.

## Latest updates

- **2026-03** — Public executive directories continued to list Frank Bijman as Chief Marketing Officer at Boyd Interactive.
- **2022-11** — Boyd Gaming completed its acquisition of Pala Interactive for $170 million; the acquired companies were subsequently rebranded collectively as Boyd Interactive.

## Links

- Website: https://www.boydinteractive.com
- LinkedIn: https://www.linkedin.com/in/frankbijman

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Profile page: https://yespress.io/frank-bijman
Published by YesPress — https://yespress.io
Last updated: 2026-08-24