# Frank Berman

> Frank Berman is the Executive Vice President and Chief Marketing Officer of Bloomingdale's, where he has spent his entire 30-plus year career - starting in 1991 as a housewares business manager and rising through buying and loyalty roles to lead marketing for the 150-plus-year-old luxury department store. He built his reputation on keeping the brand 'fun,' framing Bloomingdale's as a place to buy wants not needs, and steering high-profile experiential campaigns from rotating themed pop-ups to the Wicked-themed holiday takeover and the retailer's 150th anniversary gala.

- **Role:** Executive Vice President and Chief Marketing Officer at Bloomingdale's
- **Organizations:** Bloomingdale's, Child Mind Institute
- **Nationality:** American
- **Education:** B.S. in Marketing Management, Syracuse University
- **Known for:** Rose from housewares business manager to EVP and Chief Marketing Officer over a 30-plus year career at a single company, Led Bloomingdale's 150th anniversary celebration, including a 2,000-person gala at the NYC flagship that generated billions in media impressions, Directed the 2024 Wicked Good Holiday campaign, featuring 100-plus exclusive products, 150 participating brands, and the brand's biggest AQUA collaboration

## Career timeline

- **1991** — Joined Bloomingdale's as Housewares Business Manager
- **1994** — Promoted to Buyer of Food and Candy, later Buyer of Cookware and Cutlery
- **1997** — Moved to marketing as Director of Customer Loyalty Programs and Credit Marketing
- **2000** — Took on International Marketing and Account Services; promoted to Operating Vice President
- **2001** — Named Operating VP of Marketing for Loyalty, International Programs, Campaign Planning and Advertising Media
- **2003** — Promoted to Vice President
- **2006** — Added responsibility for Customer Relationship Management
- **2008** — Promoted to Senior Vice President of Marketing
- **2013** — Named Executive Vice President and Chief Marketing Officer
- **2018** — Added Integrated Marketing responsibilities
- **2024** — Led the Wicked-themed holiday campaign and AQUA collaboration

## Achievements

- Rose from housewares business manager to EVP and Chief Marketing Officer over a 30-plus year career at a single company
- Led Bloomingdale's 150th anniversary celebration, including a 2,000-person gala at the NYC flagship that generated billions in media impressions
- Directed the 2024 Wicked Good Holiday campaign, featuring 100-plus exclusive products, 150 participating brands, and the brand's biggest AQUA collaboration
- Pioneered rotating, two-month themed pop-ups to drive foot traffic through scarcity and experience
- Built and scaled Bloomingdale's loyalty and CRM programs before leading all of marketing

## Latest updates

- **2024-11** — Led Bloomingdale's Wicked Good Holiday campaign, a partnership with Universal Pictures featuring an exclusive AQUA collection, a brown bag takeover, and a 59th Street window unveiling.

## Links

- Website: https://www.bloomingdales.com
- LinkedIn: http://www.linkedin.com/in/frank-berman-76683082

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Profile page: https://yespress.io/frank-berman
Published by YesPress — https://yespress.io
Last updated: 2026-07-29