# Franco

> Franco is a women-owned, Detroit-based integrated communications agency founded in 1964. It combines public relations, marketing, social media, advertising, creative work, analytics, crisis counsel and AI enablement for B2B, B2C and nonprofit clients. Its most distinctive asset is not a single channel but an operating habit: connect paid, earned, shared and owned media to a business problem, measure the outcome and change the mix when the evidence says to.

- **Founded:** 1964
- **Headquarters:** Detroit, United States
- **Founders:** Anthony 'Tony' Franco (Founder)
- **Products:** Integrated communications strategy, Public relations and media relations, Marketing, social media and advertising, Creative services, Analytics and reporting
- **Notable:** Michigan's longest-standing public-relations agency, founded in 1964., Became 100% women-owned in 2024 and received WBENC certification in 2025., Ranked No. 79 among independent U.S. PR firms by O'Dwyer's for 2025, up nine places, on $5.38 million in net fees.

## Products & services

- **Integrated communications strategy** — Cross-channel programs that coordinate paid, earned, shared and owned media around a business goal.
- **Public relations and media relations** — Narrative development, media outreach, thought leadership, media training and reputation programs.
- **Marketing, social media and advertising** — B2B and B2C campaigns, community management, paid social, digital advertising, email and event marketing.
- **Creative services** — Brand strategy, graphic design, video, photography, copywriting and web design.
- **Analytics and reporting** — Measurement frameworks, dashboards, data interpretation and ongoing campaign optimization.
- **Crisis and reputation management** — Scenario planning, holding statements, executive counsel, media response and recovery strategy.
- **AI enablement** — SEO and AIO audits, workshops and digital-transformation consulting for marketing and communications teams. Published pricing ranges from $8,700 to $16,500 depending on scope and complexity.

## Achievements

- Michigan's longest-standing public-relations agency, founded in 1964.
- Became 100% women-owned in 2024 and received WBENC certification in 2025.
- Ranked No. 79 among independent U.S. PR firms by O'Dwyer's for 2025, up nine places, on $5.38 million in net fees.
- Ranked the No. 1 Michigan-owned agency in ten O'Dwyer's practice categories in 2025.
- Acquired Bianchi Public Relations in 2025 to deepen automotive and mobility expertise.
- Joined the Public Relations Global Network as its exclusive Michigan member in 2025.
- Named a 2026 PRNEWS Platinum Awards finalist for Salvation Army ARC thrift-store pop-up work.
- Its 60th-anniversary campaign generated 1.64 million Google ad impressions, 24,288 clicks and a 50% cost reduction.

## Latest updates

- **2026-08** — Announced two team promotions and described a promotion model based on demonstrated next-level work rather than tenure or a fixed calendar.
- **2026-06** — Published results from communications around Ferndale's Woodward Moves construction project, including 58 media placements and a 41.4% average newsletter open rate.
- **2026-03** — Moved from the Renaissance Center to the Palms Building at 2111 Woodward Avenue in Detroit's sports and entertainment district.
- **2026-02** — Reported early adoption results for the MI Small Business Helper launch: more than 900 sessions, 3,000 views and 368 new users.
- **2025-05** — Received national Women’s Business Enterprise certification from WBENC.
- **2025-04** — Joined the Public Relations Global Network as the exclusive member agency for Michigan.
- **2025-02** — Acquired Bianchi Public Relations, adding automotive and mobility talent and clients. Financial terms were not disclosed.

## Links

- Website: https://franco.com/
- LinkedIn: https://www.linkedin.com/company/franco-detroit/
- Twitter/X: https://x.com/Franco_Detroit
- YouTube: https://www.youtube.com/channel/UC_r2GKPfhk83SK4zx1iJIlA
- Instagram: https://www.instagram.com/franco_detroit/
- Facebook: https://www.facebook.com/Franco-169433033089834

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Profile page: https://yespress.io/franco
Published by YesPress — https://yespress.io
Last updated: 2026-09-24