# Francesco D'Alessio

> Francesco D'Alessio is a UK-based productivity media entrepreneur and co-founder of Tool Finder, a platform and YouTube channel (400,000+ subscribers) dedicated to helping people discover, compare, and master productivity software. Starting at age 15 with app reviews, he built Keep Productive into one of the most trusted independent productivity media brands before rebranding it as Tool Finder in 2024. He has reviewed over 1,000 tools, co-created the Bento Focus iOS app, and reached 120,000+ monthly readers through his writing and newsletter.

- **Role:** Co-Founder & Editor at Tool Finder
- **Organizations:** Tool Finder, Keep Productive, Bento Focus, Scrum Planning
- **From:** Plymouth, United Kingdom
- **Nationality:** British
- **Education:** Not specified, Plymouth University
- **Known for:** Built Keep Productive / Tool Finder YouTube channel to 400,000+ subscribers, Reviewed and catalogued 1,000+ productivity tools since 2012, Grew Tool Finder platform to 120,000+ monthly readers

## Career timeline

- **2007** — Began reviewing lifestyle and productivity apps at age 15
- **2011** — Joined Twitter (@FrancescoD_Ales) in February
- **2012** — Founded Keep Productive as a blog, podcast, and YouTube channel
- **2012-2018** — Freelance marketer, PR professional, and content creator for tech startups
- **2018** — Joined MakeUseOf as a contributor; wrote for Buffer, Setapp, and Trello blogs
- **2019** — Spoke at Business of Software Europe: 'Avoiding The Perennial Problems With Productivity Tools'
- **2022** — Co-founded Bento Focus iOS app with Karl Hadwen, based on the 'Bento Methodology'
- **2023** — Bento Focus named among Apple's best to-do list apps; Tool Finder platform launched
- **2024** — Keep Productive YouTube channel officially rebranded to Tool Finder; channel surpassed 400,000 subscribers
- **2025** — Tool Finder reaches 120,000+ monthly readers; continues building Tool Finder ecosystem

## Achievements

- Built Keep Productive / Tool Finder YouTube channel to 400,000+ subscribers
- Reviewed and catalogued 1,000+ productivity tools since 2012
- Grew Tool Finder platform to 120,000+ monthly readers
- Evernote Community Leader designation
- Top Medium Writer for Productivity, Business and Technology (22,000+ followers)
- Co-created Bento Focus iOS app, recognized by Apple as one of the best to-do list apps in 2023
- Speaker at Business of Software Europe 2019
- Published online courses on GoSkills and Skillshare covering Todoist, Trello, Notion, and Evernote
- Newsletter 'Toolkits' with 4,700+ subscribers on Substack

## Latest updates

- **2024-06** — Keep Productive YouTube channel officially rebranded to Tool Finder, aligning with the web platform
- **2024-01** — Tool Finder platform continues growing, reaching 120,000+ monthly readers
- **2023-12** — Bento Focus recognized by Apple as one of the best to-do list apps of 2023
- **2023-06** — Tool Finder platform launched publicly alongside co-founder Karl Hadwen

## Links

- Website: https://toolfinder.com
- LinkedIn: https://www.linkedin.com/in/francescodalessio1
- Twitter/X: https://twitter.com/FrancescoD_Ales
- YouTube: https://www.youtube.com/@toolfinderhq

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Profile page: https://yespress.io/francesco-d-alessio
Published by YesPress — https://yespress.io
Last updated: 2026-04-26