# Frameplay

> Frameplay is a San Francisco advertising technology company that connects brands and agencies with ad placements built into video game scenes. Its SDK gives game developers control over ad spaces and revenue, while its platform and exchange handle campaigns and measurement.

- **Founded:** 2018
- **Headquarters:** San Francisco, United States
- **Founders:** Jonathon Troughton (Co-founder; former CEO), Eric Rossi (Co-founder; former CTO)
- **Products:** Intrinsic in-game advertising platform, Game developer SDK, Intrinsic Time-in-View, Frameplay exchange
- **Notable:** Raised an $8 million Series A led by Hiro Capital in December 2021., Helped develop IAB intrinsic in-game measurement guidelines., Launched Intrinsic Time-in-View in 2022.

## Products & services

- **Intrinsic in-game advertising platform** — Campaign creation and delivery for brands and agencies into placements inside game scenes.
- **Game developer SDK** — Engine integrations that let studios design ad spaces, approve formats and brands, and receive reporting.
- **Intrinsic Time-in-View** — A duration-based in-game viewability measure developed for moving game environments.
- **Frameplay exchange** — Pooled intrinsic in-game inventory, including 2024 preferred partners Adverty and AdInMo.

## Achievements

- Raised an $8 million Series A led by Hiro Capital in December 2021.
- Helped develop IAB intrinsic in-game measurement guidelines.
- Launched Intrinsic Time-in-View in 2022.
- Completed Nielsen Digital Ad Ratings certification for mobile in-app measurement.
- A Comscore study of a Johnsonville campaign reported 56% mobile ad recall and nearly 14 points of purchase-intent lift.

## Latest updates

- **2025-05** — Frameplay discussed its Walmart Connect retail media partnership in a recap of POSSIBLE 2025.
- **2024-10** — Sandy Shanman became CEO; co-founder Jonathon Troughton became president.
- **2024-10** — Frameplay, Adverty and AdInMo announced pooled inventory through a new exchange.
- **2024-03** — Frameplay and Happydemics published a meta analysis of 29 brand lift studies.

## Links

- Website: https://frameplay.com
- LinkedIn: https://www.linkedin.com/company/frameplaycorp
- Twitter/X: https://twitter.com/frameplaycorp
- Facebook: https://www.facebook.com/frameplay/

---

Profile page: https://yespress.io/frameplay
Published by YesPress — https://yespress.io
Last updated: 2026-09-30