# Fox Factory

> Fox Factory designs and manufactures suspension and other performance components for bicycles, trucks, powersports and specialty vehicles. Its business combines factory supply contracts, aftermarket upgrades, dealer distribution and direct sales, with racing used to test products and establish credibility. The Nasdaq-listed group is refocusing after selling Marucci Sports in September 2026.

- **Founded:** 1974
- **Headquarters:** Duluth, United States
- **Founders:** Bob Fox (Founder and suspension designer)
- **Products:** FOX bicycle forks and rear shocks, Live Valve Neo, FOX powered-vehicle suspension, Transfer and Transfer Neo, Aftermarket components and vehicle upfits
- **Notable:** Kent Howerton won the 1976 AMA 500cc motocross championship on FOX-equipped machinery., Tom Sneva won the 1983 Indianapolis 500 with FOX suspension., FOX internal bypass suspension was specified on the 2010 Ford F-150 SVT Raptor.

## Products & services

- **FOX bicycle forks and rear shocks** — Suspension for cross-country, trail, enduro and downhill mountain bikes; FOX entered bicycle front suspension with FOX FORX in 2001.
- **Live Valve Neo** — Wireless electronic rear-shock control using terrain sensors to alternate between open and firm damping. The launch range was introduced in 2024; the current DHX listing separates the shock, coil spring and required Neo kit.
- **FOX powered-vehicle suspension** — Shocks and suspension components for trucks, SUVs, UTVs, ATVs, motorcycles, snowmobiles, racing and specialty applications.
- **Transfer and Transfer Neo** — Mountain-bike dropper seatposts, including a wireless electronic version.
- **Aftermarket components and vehicle upfits** — Lift and suspension systems, wheels including Method Race Wheels, and modified vehicles sold through the group’s aftermarket businesses.
- **Suspension service and technical support** — Service, repair, rebuilds, setup information and owner manuals for supported FOX products.

## Achievements

- Kent Howerton won the 1976 AMA 500cc motocross championship on FOX-equipped machinery.
- Tom Sneva won the 1983 Indianapolis 500 with FOX suspension.
- FOX internal bypass suspension was specified on the 2010 Ford F-150 SVT Raptor.
- Reached its 50-year milestone in 2024.
- Bob Fox was inducted into the Off-Road Motorsports Hall of Fame in 2025.

## Latest updates

- **2026-10** — Douglas Grimm appointed interim CEO effective October 16; Mike Dennison stepped down as CEO and director. Permanent CEO search launched; Grimm is not a candidate.
- **2026-10** — Preliminary, unaudited Q3 sales expected at $336 million-$340 million, below prior guidance; FY2026 sales outlook reduced to $1.35 billion-$1.38 billion, including Marucci through its sale date.
- **2026-09** — Completed Marucci sale at $225 million enterprise value: $200 million closing cash and a $25 million note inclusive of principal and interest. Closing cash applied to debt reduction.
- **2026-08** — Reported Q2 net sales of $358.1 million and more than $25 million of first-half gross savings under the profit optimization initiative.

## Links

- Website: https://ridefox.com
- LinkedIn: https://www.linkedin.com/company/foxfactory/
- Twitter/X: https://twitter.com/foxracingshox
- YouTube: https://www.youtube.com/@FOXFACTORY
- Instagram: https://www.instagram.com/ridefoxbike/
- Facebook: https://www.facebook.com/fox/

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Profile page: https://yespress.io/fox-factory
Published by YesPress — https://yespress.io
Last updated: 2026-10-24