# Foursquare

> Foursquare is a geospatial technology company that turns the physical world into structured, privacy-minded location data. Once known for the check-in app that helped popularize mobile location sharing, the company reinvented itself as an independent location-intelligence platform. Its products - Places, Movement SDK, Studio, and the Graph - supply a database of 120+ million points of interest and movement signals that power maps, marketing, analytics, and app features for companies including Apple, Uber, Snapchat, and Spotify.

- **Founded:** 2009
- **Headquarters:** New York City, United States
- **Founders:** Dennis Crowley (Co-founder (former CEO/Executive Chairman)), Naveen Selvadurai (Co-founder)
- **Team size:** ~530 employees (reduced by ~105 roles, roughly 25%, in May 2024)
- **Products:** Places, Movement SDK, Studio, Foursquare Graph, Hex Tiles
- **Notable:** Helped popularize mobile check-ins and location sharing in the early 2010s., Built a database of 120+ million points of interest across 200+ countries., Merged with Factual in 2020 to become a clear location-intelligence market leader.

## Products & services

- **Places** — A database and API of 120+ million commercial points of interest across 200+ countries, used by developers to add venue and location context to apps.
- **Movement SDK** — On-device location detection (formerly Pilgrim SDK) that fuses GPS, WiFi, Bluetooth, accelerometer and machine learning for stop-detection and snap-to-place context.
- **Studio** — Geospatial data unification, enrichment, visualization and analytics platform, built from the acquired Unfolded technology.
- **Foursquare Graph** — A geospatial knowledge graph using the H3 grid system to speed business insights from location queries.
- **Hex Tiles** — An analytical tiling system built on H3 for fast, large-scale geospatial analytics.
- **Attribution / Analytics** — Measurement tools linking real-world foot traffic to marketing campaigns and business outcomes.
- **Swarm** — Consumer companion app for social check-ins and lifelogging of places visited.
- **Foursquare City Guide** — The original local search-and-discovery app (sunset December 2024).

## Achievements

- Helped popularize mobile check-ins and location sharing in the early 2010s.
- Built a database of 120+ million points of interest across 200+ countries.
- Merged with Factual in 2020 to become a clear location-intelligence market leader.
- Powers location features for Apple, Uber, Snapchat, Spotify and 100,000+ developers.
- Pioneered the H3-based Hex Tiles and Foursquare Graph for large-scale geospatial analytics.
- Celebrated 15 years of operation in 2024.

## Latest updates

- **2025-04** — Acquired Superlocal, folding social location discovery back into the platform, and closed a small additional funding round.
- **2025-04** — Sunset the web version of Foursquare City Guide (April 28, 2025).
- **2024-12** — Officially sunset the Foursquare City Guide mobile app (December 15, 2024).
- **2024-05** — Laid off roughly 105 employees (~25% of workforce) as it concentrated on enterprise location products.
- **2023-05** — Launched Foursquare Graph, a geospatial knowledge graph built on the H3 grid system.

## Links

- Website: https://foursquare.com
- LinkedIn: https://www.linkedin.com/company/location-foursquare
- Twitter/X: https://twitter.com/foursquare
- GitHub: https://github.com/foursquare
- YouTube: https://www.youtube.com/user/foursquare
- Instagram: https://www.instagram.com/foursquare
- Facebook: https://facebook.com/foursquare

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Profile page: https://yespress.io/foursquare
Published by YesPress — https://yespress.io
Last updated: 2026-07-14