# The User Feedback Stack

> A landscape look at the tools companies buy to understand their users. Four products - Mopinion, Lyssna, Dovetail and PostHog - stake out four different answers to the same question: how do you actually know what a customer wants? One asks them on the page, one tests them in a lab, one files away everything they've ever said, and one just watches what they do. The gap between what users say and what they do is where all four live.

## Achievements

- Dovetail valued north of $700M after a $63M Series A led by Accel (2022)
- Dovetail counts 2,600+ customers including Atlassian, Canva, Shopify, Porsche and Starbucks
- Lyssna trusted by 320,000+ designers, researchers and product leaders with a panel of 690,000+ participants
- PostHog raised ~$182M total and reached a $1.4B valuation by 2025
- Mopinion's customers included KLM, Vodafone, Calvin Klein, Allianz and ENGIE before its acquisition by Netigate

## Latest updates

- **2025-09** — Netigate acquires Mopinion, folding a Dutch voice-of-the-customer platform into a larger European experience-management player.
- **2025-10** — PostHog raises a $75M Series E at a $1.4B post-money valuation led by Peak XV Partners.

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Profile page: https://yespress.io/four-ways-software-tries-to-hear-your-users
Published by YesPress — https://yespress.io
Last updated: 2026-08-08