# The survey software landscape: Formstack, SmartSurvey, Zonka Feedback, Checkbox

> A field guide to four survey and feedback platforms that grew by refusing to compete head-on with SurveyMonkey and Typeform. Formstack turned forms into no-code workflows and rebranded to Intellistack. SmartSurvey built a UK-hosted, compliance-first survey tool. Zonka Feedback bet on omnichannel feedback intelligence and AI analysis. Checkbox stayed loyal to on-premise and self-hosted deployments for regulated buyers. Together they show that the survey market is not one product but four different jobs.

## Achievements

- Formstack serves over 25,000 organizations and generates an estimated $35.6M in annual revenue.
- SmartSurvey holds ISO 27001 and Cyber Essentials Plus certifications and keeps customer data in UK data centres, with GDPR, CCPA and HIPAA support.
- Zonka Feedback is used by over 1,000 businesses with omnichannel feedback collection and an AI feedback intelligence engine.
- Checkbox has served government, healthcare, financial services and Fortune 500 organizations for over two decades with cloud, on-premise and self-hosted options.

## Latest updates

- **2025-06** — Formstack officially rebranded as Intellistack, repositioning around workflow automation.
- **2026** — Zonka Feedback continues to lead with an AI feedback intelligence engine featuring sentiment detection, thematic analysis and entity recognition.

## Links

- Website: https://www.checkbox.com/
- LinkedIn: https://www.linkedin.com/company/zonka-feedback
- GitHub: https://github.com/checkboxsurvey/checkbox

---

Profile page: https://yespress.io/four-survey-tools-refuse-surveymonkey
Published by YesPress — https://yespress.io
Last updated: 2026-08-07