# Forward

> Forward was a San Francisco preventive primary care company that combined cash-pay memberships, technology-equipped clinics, remote monitoring and later AI-assisted CarePods. Founded in 2016, it sought to make healthcare scalable through hardware and software. It shut its locations and app in November 2024.

- **Founded:** 2016
- **Headquarters:** San Francisco, United States
- **Founders:** Adrian Aoun (Co-founder and CEO), Ilya Abyzov (Co-founder), Erik Frey (Co-founder), Robert Sebastian (Co-founder)
- **Products:** Forward clinic membership, Forward at Home, Doctor-led preventive programs, Forward CarePod
- **Notable:** Opened its first public clinic in San Francisco in January 2017., Introduced Forward at Home during the COVID-19 pandemic in 2020., Named a Fierce Healthcare Fierce 15 company in 2020.

## Products & services

- **Forward clinic membership** — Historical cash-pay primary care service, launched at $149 per month, with in-person care, biometric assessment, lab testing, care-team messaging and personalized prevention programs. Locations closed in November 2024.
- **Forward at Home** — Remote primary care combining virtual consultations with at-home sensors and automated monitoring, introduced during the COVID-19 pandemic.
- **Doctor-led preventive programs** — Programs addressing heart health, cancer detection, stress, weight management and other risks, supported by app-based follow-up.
- **Forward CarePod** — Self-service diagnostic kiosk announced in November 2023 with membership starting at $99 per month; offered guided measurements and screening with clinicians reviewing data and making care decisions. Discontinued with the company shutdown.

## Achievements

- Opened its first public clinic in San Francisco in January 2017.
- Introduced Forward at Home during the COVID-19 pandemic in 2020.
- Named a Fierce Healthcare Fierce 15 company in 2020.
- Raised a $225 million Series D in March 2021.
- Reported 19 clinic locations and more than 100 primary care clinicians in 2023.
- Announced CarePods and a $100 million financing package in November 2023.

## Latest updates

- **2024-11** — Announced immediate closure of locations, cancellation of visits and shutdown of its app; clinical transition support was promised through December 13, 2024.
- **2024-11** — In a post-shutdown interview, Aoun said management declined to proceed with a proposed funding round because it would not carry the company through the market conditions. He continued to defend the CarePod concept.

## Links

- Website: https://goforward.com
- LinkedIn: https://www.linkedin.com/company/forwardinc
- Twitter/X: https://twitter.com/goforward
- Instagram: https://www.instagram.com/forward/
- Facebook: https://www.facebook.com/forward/

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Profile page: https://yespress.io/forward
Published by YesPress — https://yespress.io
Last updated: 2026-10-24