# Forward Media

> Forward Media is a New York advertising, branding, and public-relations company whose specialist practice, Forward Studio, works with airlines, airports, aerospace ventures, and travel businesses. Led by longtime partners Peter Clark and Edmond Huot, it combines performance media with naming, identity, livery design, passenger-experience work, events, and executive visibility - an unusually broad remit built around the idea that every customer touchpoint communicates.

- **Founded:** 2015
- **Headquarters:** New York, United States
- **Founders:** Peter Clark (Partner and CEO), Edmond Huot (Founding Partner and Chief Creative Officer)
- **Products:** Brand development, naming, and identity, Aircraft livery and experience design, Public relations and executive visibility, Digital media and performance marketing, Digital product and campaign design
- **Notable:** Built a specialist aviation practice from a general graphic-design and digital-media background., Created Northern Pacific Airways' ground-up name, identity, livery, and wider brand system., Rebranded Island Air during the period surrounding its acquisition by Larry Ellison, using research into Hawaiian culture and community.

## Products & services

- **Brand development, naming, and identity** — Research, workshops, positioning, naming, visual identity, logo systems, and brand design for established operators and new ventures.
- **Aircraft livery and experience design** — Livery concepts, technical rendering, paint and production review, plus extensions into cabins, lounges, uniforms, signage, and passenger touchpoints.
- **Public relations and executive visibility** — Narrative development, media relations, thought leadership, executive profiles, and stakeholder communications for aviation and aerospace leaders.
- **Digital media and performance marketing** — Customer-acquisition strategy, advertising, campaign management, paid media, and measurement tied to sales outcomes.
- **Digital product and campaign design** — UX, UI, websites, motion, branded video, advertising creative, and multi-platform campaign systems.
- **Events and public engagement** — Launch events, stakeholder programs, and branded environments that introduce a new or refreshed aviation identity.

## Achievements

- Built a specialist aviation practice from a general graphic-design and digital-media background.
- Created Northern Pacific Airways' ground-up name, identity, livery, and wider brand system.
- Rebranded Island Air during the period surrounding its acquisition by Larry Ellison, using research into Hawaiian culture and community.
- Helped Tailwind Air express its brand across seaplanes, lounges, digital touchpoints, advertising, and public relations.
- Repositioned UATP, founded in 1936, as a contemporary travel-fintech services brand.
- Earned sustained coverage and speaking opportunities for its aviation design expertise across Business Insider, Print, Graphis, AIGA, Aerospace Global News, and other industry outlets.

## Latest updates

- **2026-01** — CEO Peter Clark published 'Airline Liveries Are Not Branding,' continuing the firm's argument that aircraft paint must sit inside a broader customer and communications system.
- **2025-12** — Forward highlighted a year of media coverage for aviation, aerospace, private-markets, sustainability, and space clients, emphasizing human storytelling alongside AI-assisted pitching.
- **2025-09** — Graphis profiled Edmond Huot's approach to cultural research, technical constraints, and distinctiveness in airline livery design.
- **2025-03** — Globetrender published a detailed interview with Huot on airline identity, startup constraints, cultural sensitivity, and sustainability in livery decisions.
- **2024-09** — Forward Media supported communications around Abra Group's expansion of Michael Swiatek's responsibilities to include chief strategy and accessibility officer.

## Links

- Website: https://www.forward-studio.co/
- LinkedIn: https://www.linkedin.com/company/all-forward
- Twitter/X: https://twitter.com/allforwardmedia
- Instagram: https://www.instagram.com/designforwardstudio/

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Profile page: https://yespress.io/forward-media
Published by YesPress — https://yespress.io
Last updated: 2026-09-20